Digital Media Specialist Jobs

K Harvey Brand Partners

Location:
United States, San Antonio

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Digital Media Specialist will be responsible for analyzing, developing paid acquisition strategies, and planning and buying digital media across clients. This person works closely with clients, media partners and internal departments to execute strategic media recommendations. The candidate must be able to demonstrate expertise in digital media strategy and execution. The ability to assess research, data, and performance metrics and communicate plan results in a clear and concise manner to internal and external individuals is a must.

Job Responsibility:

Participates in development and management of effective integrated media plans and buys under the supervision of the Media Director
Oversees, plans and maintains expert knowledge in all digital and emerging technologies
Well-versed in digital media marketing platforms including SEM, social, display, native, programmatic, OTT, video and mobile
Maintains digital media plans including changes, budgeting, execution, reporting and optimization
Ensures account and creative team is apprised of changes to the placements by producing the traffic/production spec worksheet
Maintains a solid knowledge of industry standards, new media programs/opportunities and can advise on new ways to reach targets
Attends agency, department, and production team and client meetings as necessary
Develops and fosters strong relationships with media partners
Conducts post-reporting with a focus on the “why” behind the performance in order to garner learnings that are tangible and actionable
Evaluates media opportunities and presents media plans and/or POV’s clearly in writing and orally
Recommends optimizations when appropriate to improve media performance
Willingness and flexibility to assist with various ad-hoc projects to support the larger team
Work to implement infrastructure and technology to properly track and measure digital KPIs

Requirements:

3-5 years in digital media strategy, planning and buying
Deep understanding of negotiating and buying media and securing added value
Experience in developing and managing digital media campaigns as part of a larger media team
Bachelor in Advertising, Marketing, Communications or related field

Nice to have:

Excellent analysis, reporting and presentation skills
Passion for new/emerging media technologies and ability to engage strategically and tactically across platforms
Excellent written and oral communications skills
Proven abilities to manage multiple clients and campaigns
Ability to meet deadlines with accuracy and minimum supervision
Strong analytical skills and ability to relate results to client business objectives
Proficient in using and assessing standard media research and planning tools (e.g., Google Analytics, Scarborough, Nielsen, Dashboards etc.)
Exceptional interpersonal skills
Experience with STRATA

Additional Information:

Job Posted:
December 09, 2025

Employment Type:

Fulltime

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Digital Media Specialist