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This is a rare opportunity to operate inside a newly combined performance and customer-lifecycle powerhouse, helping brands show up where it matters, win attention, and convert it into lasting value. As a Digital Media Specialist, you’ll execute and optimize paid media campaigns across search, social, programmatic, and emerging channels. You’ll collaborate closely with strategists, analysts, partner firms, and client-facing teams to ensure every campaign performs, evolves, and aligns to business goals.
Job Responsibility:
Contribute to media plans and proposals that define KPIs for B2C, B2B, and Pharma brands
Research platforms, audiences, and formats to fuel ongoing optimization
Build campaign elements including ad copy, keywords, tracking, and audience structures
Traffic, QA, and deploy campaigns across Google Ads, Meta, LinkedIn, TikTok, programmatic DSPs, and retail media platforms
Monitor pacing and performance daily, ensuring budgets and outcomes stay aligned
Implement strategic optimizations to drive efficiency and business impact
Provide clear insights and recommendations for next steps
Help evolve best practices within media programs
Support budget reconciliation and campaign documentation
Assist with departmental tasks and cross-functional initiatives
Engage with vendor and platform partners as needed
Use tools like ChatGPT, Perplexity, and platform-native AI features to increase speed, clarity, and insight
Share prompts, workflows, and learnings with your team
Experiment with new AI-driven approaches to planning, optimizing, and reporting
Treat AI as a multiplier—not a shortcut
Requirements:
1+ years in a digital media role (agency experience ideal but not required)
Degree or diploma in marketing, advertising, communications, or related field
Hands-on knowledge of campaign management across major digital media platforms
Experience with analytics tools (including GA4) and building UTM structures
Working knowledge of Looker Studio dashboards
Familiarity with AI-enabled media tools such as DCO or automated optimization engines
Strong analytical skills and comfort working in-platform
Excellent written, verbal, and client communication skills
A creative, innovative approach to problem-solving
What we offer:
Remote work from anywhere in the U.S. or Canada
Unlimited PTO
Generous leave programs
Summer Fridays
Competitive medical plans
Retirement plan with 3% employer contribution (100% vested)