This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
We are looking for a skilled Digital Media Specialist to join our team in Minneapolis, Minnesota. The ideal candidate will excel in managing paid social campaigns, collaborating with creators and influencers, and supporting digital and search media efforts. This role requires a proactive individual who can analyze performance metrics, optimize strategies, and stay ahead of industry trends.
Job Responsibility:
Manage the execution and optimization of paid social campaigns across platforms such as Meta, TikTok, LinkedIn, Pinterest, and Snapchat
Build and oversee campaign structures, budgets, pacing, testing plans, and optimization strategies
Monitor campaign performance daily and implement real-time adjustments to enhance results
Analyze campaign data to identify insights and present actionable recommendations to stakeholders
Support paid campaigns that involve creators, influencers, and affiliates, including whitelisting and creator-led strategies
Collaborate with creative teams to ensure assets are tailored for paid distribution and provide feedback on content formats and messaging
Assist in the execution and optimization of Google Ads campaigns across Search, YouTube, and Display
Conduct keyword research, audience targeting, and provide feedback on creative and landing pages
Explore innovative advertising formats and test new features to improve campaign outcomes
Stay informed on platform updates, emerging trends, and best practices to drive continuous improvement
Requirements:
Hands-on experience managing paid social media campaigns across various platforms
Proficiency in Google Ads, including Search, YouTube, and Display campaigns
Strong analytical skills with the ability to interpret performance data and provide actionable insights
Familiarity with working alongside creators, influencers, and affiliates for paid social strategies
Knowledge of digital marketing tools such as Google Analytics and Google AdWords
Ability to develop audience strategies and conduct keyword research to optimize campaigns
Effective communication skills for presenting performance results and collaborating with teams
Up-to-date knowledge of industry trends, platform changes, and innovative advertising techniques