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Woolworths Supermarkets Logo Woolworths Supermarkets · -

Digital Media Planning Specialist

Australia, Surry Hills, Sydney · Job Posted May 16, 2026
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Job Description

The Digital Media Planning & Investment Activation Specialist drives end-to-end digital campaign management, media plan development, and strategic investment activation for Group partners to meet campaign objectives and commercial outcomes.

Job Responsibility

  • Campaign Management: Manage the full E2E digital media campaign lifecycle, including campaign planning, budget, and ensuring efficient execution that meets KPIs.
  • Media Activation: Plan and activate digital campaigns across various channels, including Hybrid digital, developing detailed media plans and QBRs.
  • Investment Strategy: Use knowledge of the media landscape and digital advertising to inform strategic investment and planning decisions.
  • Stakeholder Relations: Be the primary contact for assigned banners, building strong relationships and communicating effectively, including presentations.
  • Reporting & Optimisation: Provide reporting and insights to maximise value, proactively recommending new media partners and growth areas.

Requirements

  • Agency/& or Client experience in Marketing, Media Planning or Digital trading roles (4+ years): Hands on campaign management experience and understanding of planning across digital platforms.
  • Strategic thinking: Expertise in developing and implementing scalable investment strategies, understanding current online trends, and formulating effective digital communication programs.
  • Data Integrity and Measurement: Knowledge of Tagging solutions for accurate measurement, audience segmentation, and data integrity.
  • Resilience and Stakeholder Management:
  • Adaptability & Delivery: Proven ability to manage complex timelines/budgets, handle pressure calmly, and adapt quickly to business needs.
  • Influence & Communication: Strong capability to build rapport with clients and internal stakeholders, ensuring clear communication, effective decision-making, and positive client outcomes.
  • Attention to detail and proactive thinker.
  • Understanding of Digital Media advertising principles (multi-channel).
  • Sound understanding of the Media landscape and competitive trends in the category that may impact digital media investment and planning strategies.
  • E2E Digital Media Campaign management - including campaign digital media planning and budget management.

What we offer

  • A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network
  • Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families
  • A progressive and competitive leave policy that gives you more space for what matters to you
  • Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work
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