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Digital Media Planner

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Jellyfish

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Location:
Mexico , Mexico City

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

The Digital Media Planner Analyst supports the evaluation and optimization of Walmart’s digital media performance across organic and paid digital channels. This role focuses on analyzing campaign results, monitoring KPIs, and generating actionable insights to support business and media decision-making for new users acquisition. The position is execution- and analysis-driven, with limited involvement in media planning and budget definition.

Job Responsibility:

  • Monitor and analyze performance of digital media campaigns across various channels
  • Detect opportunities of new channels for new customers acquisition in a CPA payment model
  • Own recurring performance reporting, including dashboards and presentations for internal stakeholders
  • Track and interpret KPIs such as CPA, CTR, CVR, reach and frequency
  • Identify performance trends, risks and optimization opportunities, and share recommendations with senior team members
  • Support evaluation of media efficiency by channel, format, platform and campaign objective
  • Assist in budget pacing analysis and delivery health checks
  • Collaborate with analytics and marketing teams to align media results with commercial goals
  • Ensure data accuracy and consistency across reports and platforms
  • Stay informed on digital media formats, platform updates and measurement best practices

Requirements:

  • 1 to 3 years of experience in digital media, performance marketing or analytics (agency or client-side)
  • Solid understanding of digital media KPIs and performance measurement
  • Strong analytical skills and comfort working with data sets
  • Proficiency in Excel / Google Sheets (pivot tables, formulas)
  • Ability to translate data into clear insights and recommendations
  • Strong attention to detail and structured working style
  • Comfortable collaborating with cross-functional teams
  • Reliable and insightful performance reporting
  • Proactive identification of optimization opportunities
  • Clear communication of results and implications
  • Growing independence in performance analysis and stakeholder interaction
What we offer:
  • Savings fund: You'll save 5% of your monthly income and Jellyfish will contribute the same amount you save to your savings fund
  • Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours
  • Growth, Your Way: Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn
  • Health Insurance: We provide a private health insurance policy that includes visual and dental plan coverage

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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