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Leads the strategic planning, execution, and optimization of paid digital media campaigns, primarily within Google Ads, with expansion into Reddit and Twitch. This position is responsible for balancing performance (e.g., high-intent search) and brand-building efforts. The manager is accountable for driving digital advertising success related to brand awareness and direct response, overseeing agency/vendor relationships, managing campaign budgets, and generating actionable insights from digital campaigns.
Job Responsibility:
Develop and execute full-funnel Google Ads strategies (Search, Pmax, DV/360, Shopping, YouTube), leveraging AI, advanced bidding tactics, and continuous optimization
Oversee agencies and vendors for SEM, display, and digital video buying
Plan, set up, launch, monitor, and optimize advertising campaigns
ensure proper campaign trafficking and reporting
Manage campaign budgets, pacing, and provide ongoing strategic recommendations
Collaborate with Brand and Marketing teams to coordinate media launches and align creative assets
Analyze campaign performance data, generate reports, and recommend strategies for improved results
Collect and maintain campaign data for in-depth post-campaign analysis
Manage relationships with external vendors and partners and supervise/mentor direct reports
Stay up to date with the latest trends and compliance requirements in digital advertising (e.g., CCPA, PII protection)
Requirements:
Bachelor’s degree in Marketing, Advertising, Communications, or related field
Minimum 4 years’ experience in digital media buying, preferably in an agency
Hands-on experience with Google Ads (Search, Shopping, Pmax, YouTube, DV/360)
familiarity with Reddit Ads and Twitch
Proven ability to manage B2C marketing for enterprise clients
luxury goods or retail/eCommerce experience preferred
Strong knowledge of media buying platforms (Google Ads, Merchant Center, Tag Manager, DV/360) and analytics tools (Google Analytics)
Advanced analytical and data-driven decision-making skills
Excellent project management, organizational, and communication skills
Demonstrated mentoring and team leadership abilities