This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
We are looking for a dynamic and creative Digital Media Manager to lead our digital initiatives. This key role aims to optimize our online presence, engage our customers through segmented brand activations for Vodacom, and maximize the impact of our digital campaigns.
Job Responsibility:
Develop and execute digital strategies aligned with Vodacom/M-pesa brand objectives
Amplify sponsorship activities through innovative digital activations
Create interactive experiences tailored to different customer segments (Mass Market, Youth, Premium, B2B)
Collaborate with brand, trade marketing, commercial, and product teams to effectively promote services and innovations
Work in synergy with sponsorship, event, and CRM teams to ensure campaign consistency
Track and analyze digital campaign KPIs (engagement, conversions, ROI)
Implement A/B tests to improve content and ad effectiveness
Prepare regular reports based on analytical tools (Google Analytics, Meta Insights, etc.)
Plan, monitor, and optimize the digital campaign budget to maximize ROI
Produce financial reports to justify investments
Identify digital trends by region to maintain brand competitiveness
Manage internal teams and coordinate external agencies for smooth campaign execution
Requirements:
Master’s degree in Marketing, Communication, or a related field
Minimum of 7 years in digital media management, preferably 4 years in a telecommunications company or a similar sector
Proficiency in SEO/SEM tools, social media management, programmatic advertising
Expertise in data analysis tools (Google Analytics, Meta Insights)
Creativity and a sense of innovation
Leadership and excellent cross-functional collaboration skills
Ability to manage multiple priorities in a dynamic environment
Proficiency in English and local languages would be a significant asset
What we offer:
Opportunity to work within a leading company in the telecommunications sector