Digital Media Buyer/Planner Job at The James Agency (Scottsdale)

Job Description

FUTURE OPENING JOB POSTING: NOT CURRENTLY HIRING. Please submit your resume and we will reach out as positions become available. Duties include ensuring that client-approved media schedules are implemented correctly and timely, working closely with other departments including, billing, web and organic social. The ideal candidate will have experience planning all facets of paid media (TV, radio, print, OOH, publisher direct display, social, search, CTV, and programmatic). Must be proactive and always looking ahead to anticipate changing consumer media habits, consumer behavior, trends, and other marketplace nuances. Deep digital experience is a priority.

Job Responsibility

Plan and execute paid multimedia campaigns
Present media plans to potential and current clients
Work with media vendors across media types to quote and place media
Work closely with creative team to ensure copy and design aligns with media goals and objectives
Take the lead on campaign configuration and implementation
Provide hands-on and support junior team to monitor and manage day-to-day operations of digital ad campaigns, including ad implementations, targeting, bid strategy, budgeting, A/B testing, performance analysis, pixel testing
Continuously measure campaign performance and ROI, leveraging analysis to identify optimization opportunities, including design, content, copy, channel, target audiences and call-to-actions
Hands-On trafficking ad tags and creative using 3rd party ad server tools
Support the senior team by identifying new partners, tools, and processes that we can use to work smarter
The ability to effectively tie a client's goals to all stages of the consumer journey
Stay up-to-date on industry trends and updates within the media marketing world
Manage direct client communication in partnership with the account and project management team
Collaborate with multiple departments to generate campaign ideas and strategies for current or upcoming marketing initiatives
Experience with B2B and B2C brands
Responsibilities include weekly, monthly, or quarterly reporting, including performance metrics and insights

Requirements

At least two years of direct experience in executing paid media campaigns within Meta, Pinterest, LinkedIn, Google Ads and Microsoft Ads
At least two years of direct experience with programmatic managed services and/or hands-on experience within programmatic display tech platforms
Agency experience or client-side in-house agency experience is required

Nice to have

Exposure to planning of traditional media, including TV, radio, print and OOH buying is a huge plus
Google Analytics and Google Tag Manager experience is highly preferred

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Digital Media Buyer/Planner

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