Digital Media Analyst Jobs

Rowan

Location:
United States, New York

Category:
-

Contract Type:
Not provided

Salary:

60000.00 - 65000.00 USD / Year

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Job Description:

Rowan is looking for a detail-oriented and data-driven Digital Media Analyst to join our growing digital marketing team. The Digital Media Analyst will be responsible for monitoring, optimizing, and reporting on paid media campaigns across Google, Meta, TikTok and Snap, as well as supporting our email marketing efforts — from setup and execution to performance analysis.The ideal Digital Media Analyst is analytical, organized, and comfortable managing multiple campaigns and projects across channels. You’ll collaborate closely with the local, creative, and social teams to ensure that all campaigns deliver measurable results and align with overall brand messaging.

Job Responsibility:

Monitor, analyze, and optimize paid media campaigns across Google Ads, Meta, TikTok and Snap platforms
Assist in campaign setup, QA and tracking to ensure proper ad service and performance
Support day-to-day campaign management, including creative updates, new ad creation, and targeting refinements
Pull and synthesize performance data to generate actionable insights and recommendations
Collaborate with the rest of the marketing team to ensure alignment with overall marketing strategies and initiatives
Work with the marketing and creative teams to build, link, and track new marketing emails and automated flows
Support segmentation and audience targeting within email platforms (e.g., Klaviyo, Salesforce Marketing Cloud, Braze, etc.)
QA email creative, copy, and links prior to launch to ensure brand consistency and accuracy
Track and analyze key metrics and report insights to the team
Pull and analyze performance data from multiple sources including Google Analytics and Shopify
Build recurring and ad-hoc reports to communicate performance results and insights
Identify opportunities for optimization across paid and owned digital channels
Support testing initiatives (A/B, creative, landing pages) to drive continuous improvement

Requirements:

Bachelor’s degree in Marketing, Communications, Business, or a related field
2–3 years of experience in digital marketing, performance media, or analytics
Hands-on experience with digital ad platforms (Google Ads, Meta Ads Manager, TikTok Ads, Snap Ads)
Familiarity with email marketing platforms
Strong analytical skills with proficiency in Excel/Google Sheets
Understanding of campaign tracking, pixels, and conversion events
Excellent attention to detail and project management skills
Collaborative mindset and ability to work cross-functionally

What we offer:

Medical/Dental/Vision Health Plans
Short and Long-term Disability
Life Insurance
401k and Roth IRA Plans
Paid Parental Leave
Open PTO policy
Employee discounts on our amazing products

Additional Information:

Job Posted:
December 11, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Digital Media Analyst