Digital Media Analyst Job at Robert Half (Coral Gables)

Director, Social Media & Digital Video

The Director, Social Media & Digital Video is a key leadership role within ABC N...

Location

United States , New York

Salary:

176400.00 - 236600.00 USD / Year

Disney

Expiration Date

Until further notice

Requirements

Minimum of 8 years of experience in Social Media/Digital Video or a related industry
Minimum of 4 years of experience managing teams of people
Minimum of 5 years of experience using video editing software (e.g. Premiere)
Minimum of 5 years of experience using photo editing software (e.g. Photoshop, Canva)
Proven experience working in a fast-paced newsroom at a major network, national news organization, or top local market, with strong editorial judgment and ability to make real-time decisions during breaking news and live coverage
Proven experience in social media management, with a focus on news content
Demonstrated success in driving audience growth and engagement through strategic social media initiatives
In-depth knowledge of digital media landscape, including various social media platforms, analytics tools, and emerging trends in digital media
Strong writing and editing skills
Adherence to the highest standards of Journalism

Job Responsibility

Lead ABC News’ social media and digital video strategy across 24/7 news and other verticals
Manages a team of social media and digital video producers, and audience engagement editors, providing guidance, feedback, and fostering a creative and collaborative work environment
Tackle short and long-term strategy, scrutinize current operations to find ways we can improve workflows and drive efficiencies, and stay on top of trends to keep our group evolving
Develops and implements innovative and engaging social media and digital video campaigns to enhance audience interaction and grow account following
Collaborates with cross-functional teams, including marketing, comms, and synergy partners to align initiatives with overall brand objectives
Stays abreast of industry trends and emerging platforms to recommend and integrate new features and technologies
Leads collaboration with content creators, data analysts, and editorial teams to ensure cohesive and timely coverage of breaking news, live events and other priorities
Analyzes social media metrics and trends to optimize content performance and make recommendations for future strategies
Works with the VP, Digital Media to cultivate relationships with key stakeholders, both internally and externally

What we offer

A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits

Fulltime

Senior Analyst, Digital Analytics & Insights

Senior Analyst, Digital Analytics & Insights: The Senior Analyst, Digital Analyt...

Location

United States , Birmingham

Salary:

Not provided

Genuine Parts Company

Expiration Date

Until further notice

Requirements

Typically requires a bachelor's degree and five (5)+ years of related experience or an equivalent combination, with B2B eCommerce experience strongly preferred
In-depth experience with GA4 and/or Adobe Analytics
In-depth experience with Google Tag Manager or Adobe Launch
Deep understanding of tagging architecture
Deep understanding of data layers
Deep understanding of event-based tracking models
Strong analytical and problem-solving skills
Ability to translate data into business insights
Experience with data visualization and data-driven storytelling
Fluency in SQL, Python, or other scripting languages to drive self-service analysis with large data sets

Job Responsibility

eCommerce performance analytics: foundation, reporting, & insights
Customer journey and funnel analysis
Digital marketing and product analytics
Analytics tagging architecture and governance
Ownership of departmental performance reporting – both analysis and insights
Analyze end-to-end B2B eCommerce performance across established KPIs
Perform analysis across customer segments & user types, industries, and account sizes
Identify fallout across funnel stages (search, PDP, cart, checkout)
Evaluate logged-in vs guest user behavior, and support building an analysis pipeline across user types
Monitor product performance at SKU and web taxonomy levels

What we offer

options for healthcare coverage
401(k)
tuition reimbursement
vacation, sick, and holiday pay
Flexible Working Schedules
Wellbeing Programs
Learning Opportunities
Community Engagement
Paid Parental Leave
Pet Insurance

Fulltime

Senior Analyst, Digital Web, Services B2B Marketing

Mastercard powers economies and empowers people in 200+ countries and territorie...

Location

Canada , Toronto

Salary:

83000.00 - 132000.00 CAD / Year

Mastercard

Expiration Date

Until further notice

Requirements

Bachelor's degree in marketing, Communications, Computer Science, Digital Media, or related field
At least 5 years of relevant hands-on digital marketing experience managing enterprise-level websites with a focus on website optimization and CMS authoring
Proficiency with CMS platforms (e.g., Adobe Experience Manager, Drupal, etc.), Adobe tools including Adobe Analytics, Creative Cloud (i.e., Photoshop, Acrobat, Stock) and Project Management tools (e.g., Workfront, Monday.com)
Strong understanding of AEO, SEO, and related tools (Conductor, Profound, SEM Rush) and UX/UI principles
You are detail oriented, organized and thrive in fast-paced, multi-product environments
You're a problem-solver with an analytical mindset
You are innovative and willing to experiment
You possess excellent written and in person communication skills and can effortlessly collaborate across multiple functions, teams and levels within the organization

Job Responsibility

Manage and maintain Mastercard Services websites, ensuring optimal performance, uptime, and user experience
Publishing and updating of website content including product and campaign landing pages in collaboration with marketing and legal teams
Monitor website analytics and page performance (e.g., traffic, engagement, conversion rates) using analytical tools to recommend and implement data-driven improvements
Ensure compliance with accessibility standards (e.g., WCAG), privacy regulations, and security protocols
Coordinate with developers, designers, and third-party vendors for website enhancements, product requirements and issue resolution.
Optimize AEO, SEO including metadata, keyword placement, internal linking, and content structure to improve organic visibility and performance.
Manage CMS platforms and ensure proper governance, version control, and content workflows
Conduct regular audits for broken links, outdated content, and performance bottlenecks while partnering with development and technical teams to troubleshoot issues, implement enhancements, and ensure optimal site performance.
Support digital campaigns, product launches, and manage A/B testing initiatives to improve user experience and conversion rates, including CTA placement, page layout, and messaging
Maintain brand consistency across all digital touchpoints.

Fulltime

Senior Analyst, Digital

Marriott Digital Services (MDS) is a fast-paced and innovative team that provide...

Location

United States , Bethesda

Salary:

30.33 - 38.55 USD / Hour

Marriott Bonvoy

Expiration Date

Until further notice

Requirements

BS/BA degree in Marketing, Advertising, Communications, Journalism, Public Relations or related field
1-2 years of relevant work experience (digital marketing, content management, SEO, agency account management, etc.)

Job Responsibility

Manages execution of the Marriott Digital Services tactics that support the overarching team strategies and digital goals
Priorities on-time completion and high quality deliverables
Utilizes Salesforce to turn projects into plans and schedules to successfully deliver program deliverables to clients
Ensures work is appropriately documented to ensure scale and consistency
Works cross-functionally across MDS and enterprise
Serves as a point of contact and escalation for MDS product or service concerns
Maintains a strong partnership with peers and partners teams
Manages special projects and pilot processes
Responds to inquiries through Salesforce cases, chatters, and slacks
Proactively acquires answers to questions, closes the loop on feedback, and addresses issues and escalations

What we offer

401(k) plan
stock purchase plan
discounts at Marriott properties
commuter benefits
employee assistance plan
childcare discounts
medical
dental
vision
health care flexible spending account

Fulltime

Social Media Analyst

Join a globally recognized leader in the fashion and lifestyle industry. You’ll ...

Location

United States , NY

Salary:

31.03 - 34.48 USD / Hour

Aquent

Expiration Date

Until further notice

Requirements

Bachelor’s Degree in Marketing, Communications, or a related field, or equivalent practical experience
1-3 years of experience in social media, community management, or digital marketing, preferably within a fashion, beauty, or lifestyle brand
Strong understanding of major social platforms, including their trends, best practices, and competitive analysis techniques
Exceptional written and verbal communication skills, with the ability to manage community interactions with empathy and maintain an on-brand tone
Proven experience with social media management and analytics tools
Highly organized with strong project management skills, capable of managing content calendars, reporting, and cross-team collaboration effectively
Comfortable thriving in a fast-paced environment, adept at balancing multiple priorities and deadlines
A genuine passion for building engaged online communities and identifying cultural, user-generated content (UGC), and influencer opportunities
A self-starter mentality, eager to take initiative and drive projects forward
Strong analytical skills, capable of extracting insights from data

Job Responsibility

Community Engagement: Serve as the authentic voice of the brand, fostering meaningful conversations and building a positive, connected community across social channels
Cultural & Competitive Intelligence: Act as a brand anthropologist, tracking competitor and category activity to understand trends, messaging, and consumer responses
Content & Insights Contribution: Provide weekly social listening summaries, translating community sentiment and cultural signals into actionable inputs for creative briefs and content priorities
Platform Growth & Optimization: Support the strategic expansion of a key visual content channel, identifying repurposable content and opportunities to grow engagement
Operational Excellence: Ensure seamless day-to-day execution by assisting with content scheduling and tagging across platforms

What we offer

subsidized health, vision, and dental plans
paid sick leave
retirement plans with a match

Fulltime

Digital Analyst

Calling all data junkies! If you’ve got a passion for asking questions and diggi...

Location

United States , Atlanta

Salary:

Not provided

Nebo Agency

Expiration Date

Until further notice

Requirements

Bachelor's Degree in Business, Marketing Research/Analytics, Finance, Statistics, Computer Science or related discipline
1-3 years of data analytics experience
Actively seeks out opportunities to learn new skills and develop their overall understanding of data and analytics
Advanced knowledge of Excel including pivot tables, VLOOKUPs, advanced IF statements, and simple macros
Proficient in their use of various data visualization programs such as Tableau, Google Data Studio, and PowerPoint/Keynote
Basic understanding of programming languages such as JavaScript and SQL
Ability to compile large data sets from multiple sources into a cohesive report that communicates a clear story to the client
Comfortable leading reports calls with no assistance and presenting report findings directly to clients
Ability to draw valuable insights and recommendations from raw data
Proficiency using a variety of analytics tools such as Adobe Marketing Cloud, Google Marketing Cloud, SQL, Crimson Hexagon, and Facebook Analytics

Job Responsibility

Provide tracking, KPI measurement and ROI/ROAS analysis for marketing initiatives and campaigns, both during and post-execution
Support cross-department conversations and initiatives to develop data driven insights and recommendations in order to enhance performance for the client
Formulate and test queries, create tables, schemas and stored procedures for priority processes
Create dashboards, reports and presentations that clearly synthesize learnings and communicate opportunities for clients
Support and implement tagging efforts from a technical perspective to enable robust data capture
Conduct quality assurance (QA) for marketing and interactive experience analytics implementations to ensure data accuracy
Track and troubleshoot issues encountered by internal and client teams and driven from ad-tech platforms, remove roadblocks and advise client contacts and/or other agency partners to ensure strong campaign results
Lead and grow Nebo's reporting processes across all clients by educating and guiding the team on how to communicate a story through data
Be an expert and lead resource to other Nebo teams about reporting and data analytics tools including Adobe Analytics, Tableau, Google Data Studio, and Google Analytics
Lead monthly and/or weekly reporting and analysis for clients that provides a holistic view of how each marketing channel is working in tandem and identify root causes of trends within the account

What we offer

Hybrid in-office/remote work or fully remote work options
Unlimited PTO
Free attendance to local marketing events

Paid Media Analyst

We are looking for an intelligent, passionate, and data-driven Paid Media Analys...

Location

United States , Atlanta

Salary:

Not provided

Nebo Agency

Expiration Date

Until further notice

Requirements

Google Ads certified (including Fundamentals, Search, Display, Video, Shopping, Mobile)
Microsoft Advertising certified
Google Analytics certified
1+ years experience in Paid Media, having developed strategy and executed campaigns across multiple digital paid media channels, including search, display, and social
Advanced knowledge of the capabilities of Paid Media trafficking platforms such as Google Ads, Microsoft Advertising, Search Ads 360, and Facebook Business Manager
Actively seeks out opportunities to learn new skills and develop their overall understanding of Paid Media and analysis
Proficient in their use of various analytics related programs such as Google Analytics and Facebook Analytics and has a working knowledge of advanced analytics platforms such as Adobe Analytics
Advanced knowledge of Excel including pivot tables, VLOOKUPs, and simple macros
Proficient in their use of various data visualization programs such as Tableau, Google Data Studio, and PowerPoint
Ability to accurately forecast budget and account performance based on various budget scenarios

Job Responsibility

Lead and grow the Paid Media department's reporting processes across all clients by educating and guiding the team on how to communicate a story through data
Lead monthly and/or weekly reporting and analysis for clients that provides a holistic view of how each marketing channel is working in tandem and identify root causes of trends within the account
Provide optimization recommendations and other actionable insights to Paid Search, Paid Social, Display, and other Paid Media team leads based on performance data
Be the lead resource to the Paid Media team in regards to reporting and data analytics tools including Adobe Analytics, Tableau, Google Data Studio, and Google Analytics
Work with new clients to set up reporting dashboards that communicate the impact of Paid Media efforts on their overall business KPIs
Standardize the Paid Media department’s approach to testing through brief development and implementation as well as coordination with other departments, such as UXO, Intel, and Creative
Lead departmental testing initiatives through regular team meetings used to identify new test opportunities and communicate current test results
Brainstorm and provide client-specific testing suggestions to other members on the Paid Media team in order to encourage a culture of continual testing within the Paid Media team
Communicate testing results and show impact across departments (Paid Media, Intel, UXO, SEO, etc.)
Provide performance projections and budget recommendations for Paid Media clients at various levels of data, including, but not limited to, account, market, campaign, channel, and product line

What we offer

hybrid in-office/remote work or fully remote work options designed to fit your needs
unlimited PTO
free attendance to local marketing events

Fulltime

Digital Media Strategist/Planner

We’re looking for a talented Digital Media Strategist/Planner to join our growin...

Location

United States , Syracuse; Rochester

Salary:

75000.00 - 85000.00 USD / Year

Pinckney Hugo Group

Expiration Date

Until further notice

Requirements

3+ years of experience planning and buying digital media across a range of platforms
Hands-on experience buying within paid social, Google Ads or programmatic platforms
Experience working with analytics, attribution and measurement tools
Bachelor’s degree from an accredited four-year institution (or equivalent professional experience)
Paid Social and Shopper Marketing experience are strong pluses

Job Responsibility

Develop omnichannel digital media strategies and plans that align with client goals and objectives
Design robust media frameworks and define clear, actionable KPIs
Present and defend your strategic recommendations with confidence and clarity
Collaborate with platform partners and work directly in-platform to craft thoughtful, data-informed media recommendations
Plan and execute across Google Ads, LinkedIn, Programmatic, and Content Syndication channels
Build and deliver clear, compelling media plan presentations for both internal and client teams
Partner with Media Buyers and Analysts to ensure flawless campaign setup, execution, and optimization
Translate performance data into strategic insights and actionable recommendations
Collaborate on tagging and measurement strategies to ensure accurate tracking and performance evaluation
Communicate ongoing campaign results, optimizations, and learnings to internal and external stakeholders

What we offer

Hybrid work – split your week between working in our office or at home
Generous PTO policy, including flex time
Paid parental leave
Medical, vision, dental benefits
Resources for savings and investments such as our 401(k) plan with company match
Company-sponsored events and swag
Dog friendly work environment
Opportunities to learn, develop, network, and connect

Fulltime

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Digital Media Analyst

Job Responsibility

Requirements

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