Digital Marketing Strategy Associate Manager Job at Accenture (Dublin)

Job Description

We are looking for an ambitious, sharp and highly motivated digital performance specialist to join our team of world class media consultants on the Media & Marketing Performance Practice at Accenture Song. The Media & Marketing Performance practice delivers a totally transparent, value oriented, performance driven media offering to clients, while embedding the power of creativity and connections thinking into their approach to media. We work with local and international clients to create business growth by maximising their media investment and helping them regain control of their media function. In practical terms, we work across three strands – media consulting (first party data, ad tech), planning and investment (media strategy, e-commerce, connections planning, investment management) and deployment & buying (digital media buying and optimisation across search, social and programmatic, SEO, reporting & dashboarding, analytics).

Job Responsibility

Work closely with other agency practices to deliver collaborative, high quality, strategic proposals and manage projects end to end
Deliver analytical and innovative digital performance thinking, be able to use all key industry tools to drive insight and robust recommendations
Comfortable building cases for investment or de-investment in both traditional and digital media channels
Knowledgeable on data strategy and the e-commerce landscape
Strategise, execute, manage and oversee all digital advertising including PPC, display advertising, remarketing, paid social, and other online advertising channels
Analyse and report on key performance data, finding real insight in data sets to help drive growth
Own measurement and tracking requirements for all digital advertising ensuring we can track all stages of the funnel and effectively report on ROI
Build a strong relationship with mid to senior level clients, creating opportunities to expand the agencies relationship
Find ways for the practice to add value within the wider agency, bringing media and performance value to wider ‘creative’ or ‘strategy’ briefs
Look for new revenue opportunities based on existing internal and companywide skillset
Act as a ‘performance marketing’ expert for the agency, adding value where relevant

Requirements

Over 7/8 years of experience in digital media
Expert in using digital media to drive ROI
Particular aptitude in paid search, social and programmatic
Hands on digital buying expertise would be a bonus
Knowledge of or hands on experience with first party data strategy/management and e-commerce would be preferable
Comfortable with using various tools to analyse data and optimise performance
Strong opinion on how clients can use first party data to transform customer communication
Competent to communicate with clients and able to manage a project end to end
Business development mindset
Comfortable coming up with ideas, products and services
Respect for and some knowledge of broader ‘traditional’ media channels

Nice to have

Hands on digital buying expertise
Knowledge of or hands on experience with first party data strategy/management and e-commerce

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Digital Marketing Strategy Associate Manager

Job Description

Job Responsibility

Requirements

Nice to have

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