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WORX is a full-service marketing agency that takes digital to the next level, and we are currently seeking a Digital Marketing Strategist to join our in-house team. The Digital Marketing Strategist provides data-driven digital strategies for lead generation and brand awareness as well as digital campaign analysis, optimization, and management for client partners across various industries.
Job Responsibility:
Staying up to date with digital marketing industry best practices
Planning, creating, and managing digital marketing campaigns across a variety of channels
Writing engaging and concise ad copy to best practices
Overseeing the day-to-day account management of PPC, social, and other digital campaigns
Monitoring, evaluating, and presenting the performance of campaigns by generating monthly and quarterly performance reports to client partners analyzing trends, goals, opportunities, and other key performance indicators
Working in a collaborative team environment
Requirements:
2+ years of marketing experience
Functional experience in Google Ads or Microsoft Ads, Google Analytics, and Google Tag Manager preferred
Functional experience with Social Media channels and their ad platforms, including Meta, Twitter, and LinkedIn
Well-organized and detail-oriented
Strong interpersonal skills, listening skills, and an articulate presenter
Creative problem-solving and analytical skills
Bachelor’s Degree (or equivalent work experience), preferably in Business, Marketing, Communications, or a related field
Basic knowledge of market research techniques
Understanding of marketing automation and lead generation software
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