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Digital Marketing Strategist

United States, Houston · Job Posted February 04, 2026
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Job Description

We are seeking a Digital Marketing Strategist to lead the development and execution of data-driven, full-funnel marketing strategies that support brand growth, demand generation, and revenue objectives. This role blends strategic planning with hands-on execution, requiring someone who can connect brand positioning, go-to-market initiatives, and performance marketing into a cohesive growth engine. The ideal candidate brings strong experience in B2B branding and positioning, go-to-market launches, conversion strategy, and paid media, with the ability to translate business goals into measurable marketing outcomes.

Job Responsibility

  • Develop and execute B2B digital marketing strategies that align brand positioning, demand generation, and revenue goals
  • Lead go-to-market planning and execution for product launches, new services, and market expansions
  • Define and evolve brand messaging, value propositions, and positioning across digital channels
  • Own conversion strategy across websites, landing pages, and campaign touchpoints, driving measurable performance improvements
  • Plan, manage, and optimize paid media programs across platforms such as Google, LinkedIn, and other relevant B2B channels
  • Analyze funnel performance, campaign results, and audience behavior to inform optimization and investment decisions
  • Partner cross-functionally with Sales, Product, and Marketing teams to support pipeline growth and sales enablement
  • Translate data and insights into clear recommendations for improving ROI, efficiency, and scalability
  • Manage agencies, vendors, or external partners as needed to support execution

Requirements

  • 5–8+ years of experience in digital marketing, growth marketing, or marketing strategy within B2B environments
  • Strong background in brand strategy, positioning, and go-to-market execution
  • Hands-on experience with paid media strategy and management
  • Proven success improving conversion rates and full-funnel performance
  • Experience working with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo, Pardot, etc.)
  • Strong analytical skills and comfort working with performance data and KPIs
  • Excellent communication and stakeholder management skills

What we offer

  • competitive compensation and benefits
  • free online training
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan

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