Digital Marketing Strategist

• Build and execute full-funnel plans across Google PPC/Shopping/YouTube, Amazon DSP and sponsored ads, Meta/TikTok, email and digital retail media, ensuring channel relevant metrics (CAC, ROAS, NTB%, CVR, AOV) support business goals
• Serve a key role in brand marketing responsibilities collaborating with internal stakeholders and agency partners to optimize campaigns, increase ROAS and drive sales, with the top priority being Amazon
• Lead and execute owned social strategy and provide support for the website, blogs and email initiatives
• Develop and manage effective holistic paid media strategies including search, programmatic and retail media, social advertising channels, and partnerships with influencers and organizations aligned with the brand and business objectives
• Research and identify target audiences, personas and customer journey stages and leverage these to maximize ROI on marketing initiatives
• Identify key market trends, new opportunities, potential challenges and solutions to drive business
• Establish digital marketing KPIs, track results, report on performance and leverage data to inform future strategy
• Assist in developing, managing and reporting on digital marketing budgets. Provide direction to internal and external stakeholders to drive profitable growth, focusing on key metrics such as: ROAS, ACOS, CLTV, CAC, CPM, CPC
• Ensure DSHEA-complaint (FDA) copy, platform policy adherence and follow FTC advertising guidance
• Lead strategies to leverage AI tools and build brand visibility in LLMs

• Bachelor’s degree in: Marketing, Communications or similar
• Minimum 7 years of strategic and tactical experience in digital marketing, preferably within the CPG industry, particularly focused on Amazon, Google, TikTok and Instagram. Brand side experience preferred
• Demonstrated experience developing and managing effective holistic paid media strategies spanning search (Google Ads/PPC), programmatic and retail media (Amazon DSP) and social advertising channels
• Influencer/affiliate experience including discovery, briefing, negotiations and performance tracking
• Professional proficiency with Microsoft Office (Word, Excel, PPT, Outlook and SharePoint) required

AI experience with leveraging tools and brand building in LLMs is highly desirable

• Outstanding medical, dental, vision plans
• Health and dependent FSA
• Employer-paid life and long-term disability insurance
• 401(k) with company match
• Financial planning and education sessions
• Discount on company products
• Safety footwear allowance
• Shift differentials for afternoon and night shift positions
• On demand pay
• Wellness days – 10 days per year to use for personal days, mental health days, or sick days
• Vacation days – 15 days per year
• 10 paid holidays per year
• Employee Assistance Program (EAP)
• Employee appreciation events and lunches