Digital Marketing Strategist & Media Buyer

• Create digital marketing strategies based on client goals, audience, market, and competition
• Define the marketing funnel, key messages, content lines, and channel roles
• Define KPIs for each strategy, campaign, and channel
• Set campaign objectives, target audiences, budgets, and expected outcomes
• Estimate expected campaign results based on each assigned budget
• Build monthly marketing directions for content, ads, SEO, and landing pages when needed
• Translate client business goals into clear digital actions
• Plan and manage paid campaigns across Meta, Google, LinkedIn, TikTok, or other relevant platforms
• Set campaign structure, targeting, budgets, placements, and bidding strategy
• Launch, monitor, and optimize campaigns based on performance
• Test audiences, creatives, messages, offers, and landing pages
• Track campaign results and decide what to scale, pause, or change
• Control media spend and make sure it supports the client’s objectives
• Set the strategic direction for content calendars and campaign ideas
• Review content pieces before publishing
• Approve, reject, or request edits on content based on strategy alignment
• Make sure visuals, captions, hooks, and calls-to-action support the campaign goal
• Guide copywriters, designers, and social media specialists on what needs to change
• Ensure content is not posted unless it fits the approved direction
• Review campaign, content, SEO, and website performance when relevant
• Identify weak points in targeting, messaging, content, offers, or landing pages
• Prepare clear recommendations based on data
• Adjust strategy based on actual performance, not assumptions
• Report what worked, what failed, and what should happen next
• Brief copywriters, designers, social media specialists, SEO specialists, and developers when needed
• Work with Account Managers to understand client requirements and feedback
• Join client or internal meetings when strategic input is needed
• Make sure execution teams understand the strategy before starting work
• Keep marketing activities aligned across content, ads, SEO, and website touchpoints

• 4-6 years of experience in digital marketing
• Strong hands-on experience in media buying
• Proven experience managing paid campaigns with real budgets
• Experience creating marketing strategies, campaign plans, and content directions
• Experience reviewing content and giving clear strategic feedback
• Agency experience is preferred
• Very strong media buying skills
• Strong understanding of Meta Ads and Google Ads
• Good understanding of LinkedIn Ads, TikTok Ads, and other paid platforms
• Strong understanding of digital funnels
• Strong content judgment
• Strong analytical thinking
• Ability to read reports and make decisions from data
• Ability to brief creative and technical teams clearly
• Good understanding of SEO, landing pages, and website conversion basics
• Strong written and verbal communication skills

Agency experience is preferred