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We are seeking an experienced Digital Marketing Manager who can drive our marketing vision, strengthen our brand presence, and lead digital marketing initiatives that generate awareness, engagement, and qualified business opportunities.
Job Responsibility
Develop and execute comprehensive digital marketing strategies aligned with business objectives
Define quarterly and annual marketing roadmaps
Identify new opportunities for lead generation, brand awareness, and market expansion
Monitor industry trends, competitor activities, and emerging technologies
Provide strategic recommendations to leadership regarding marketing investments and initiatives
Maintain and strengthen Bridgesoft brand identity across all channels
Ensure consistency in messaging, visual branding, and customer communication
Establish and enforce brand guidelines
Review and approve social media creatives, marketing videos, promotional campaigns, event marketing materials, product marketing collateral
Provide feedback and creative direction to designers and content teams
Review and approve blog articles, website content, case studies, whitepapers, email campaigns, social media content
Ensure content aligns with brand voice, SEO best practices, and business goals
Review website designs and UI/UX recommendations
Ensure website pages align with branding and conversion goals
Approve landing pages, campaign pages, and website enhancements
Work closely with development teams to optimize user experience and lead conversion
Manage and optimize SEO, LinkedIn marketing, email marketing, social media marketing
Measure campaign performance and recommend improvements
Track KPIs and marketing performance metrics
Present monthly marketing reports to leadership
Analyze campaign ROI and conversion metrics
Use data-driven insights to improve marketing effectiveness
Coordinate with product, design, and leadership teams
Mentor marketing executives and content creators
Ensure timely execution of marketing initiatives
Requirements
Bachelor’s degree in marketing, Business Administration, Communications, or related field