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The Digital Marketing Sr. Specialist is responsible for developing, executing, and managing digital marketing programs that drive revenue growth and customer acquisition. This role focuses on creating ecommerce focused campaigns (national and local). The ideal candidate combines creativity with data-driven decision-making to deliver impactful marketing initiatives.
Job Responsibility:
Create and execute revenue-driven digital marketing initiatives – including promotions, advertising opportunities and site enhancements – to increase Average Order Value (AOV)
Optimize upselling, cross-sell and bundling strategies
Develop marketing strategies aligned with business goals and seasonal trends to maximize impact
Drive programs with both local and national reach for broader audience engagement
Own end-to-end execution of Ecommerce marketing campaigns, including content development, coordination, and publishing under the guidance of vendors and Ecommerce Manager
Content to include website content such as homepage, featured and local pages, blogs, pop-ups, and LinkedIn content
Optimize and evaluate campaign performance with a focus on conversion, engagement, and ROI, regularly reporting on results to inform future initiatives
Work closely with key cross functional team members including IT, Category Management, sales, local operations and account management teams
Monitor and analyze campaign performance
Provide actionable insights and recommendations to improve revenue outcomes
Requirements:
Bachelor’s degree in marketing, Business or related field
3+ years in digital marketing with a focus on revenue-driving programs
Proven track record of managing successful Ecommerce campaigns that deliver measurable ROI
Experience with HubSpot, Adobe Suite, specifically Page Builder, or similar platforms
Strong knowledge of ecommerce site management, building/executing revenue driven programming
Proficiency in analytics tools and marketing automation platforms
Excellent project management and communication skills
Results-oriented with a focus on revenue growth
Ability to manage multiple projects in a fast-paced environment