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We are seeking a proactive Digital Marketing Specialist to support and grow the client’s email and social media marketing efforts. This is a hybrid role with partial onsite presence, ideal for a local candidate who wants to feel connected to the team.
Job Responsibility:
Manage and execute email marketing campaigns using tools such as Mailchimp
Segment and activate multiple email lists that have not been fully leveraged
Build an email framework and create a consistent campaign cadence
Support the African Pride Tribe loyalty program, turning members into natural influencers and brand promoters
Assist with social media engagement, including TikTok DMs and community management
Support the social media team with content calendars, campaign execution, and strategy
Collaborate with internal teams to ensure cohesive digital marketing efforts across channels
Requirements:
Proven experience with email marketing tools (Mailchimp, HubSpot, or similar)
Familiarity with social media platforms (Hootsuite, TikTok, Instagram, etc.) and community engagement
Strong organizational skills and ability to manage multiple campaigns simultaneously
Comfortable working in a hybrid environment
able to spend 3 days/week onsite
Self-motivated and able to work independently while maintaining close communication with the team
Local to the Atlanta area preferred
Nice to have:
Experience in community engagement programs or loyalty programs
Demonstrated success growing social media communities and driving online engagement
Experience creating content calendars and executing social campaigns