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We are looking for a talented Digital Marketing Specialist to join our team on a long-term contract basis. In this role, you will play a key part in shaping the brand identity and digital presence of a growing medspa business based in Houston, Texas. This position offers flexibility with remote work opportunities, coupled with occasional onsite visits for content creation every other week.
Job Responsibility:
Develop and manage engaging content for YouTube, Instagram, Facebook (Meta), and the company website
create digital assets and graphics that align with the medspa’s branding, promotions, and service offerings
design marketing materials, including social media posts, email campaigns, and promotional collateral
maintain and update website content to ensure accuracy and alignment with branding
coordinate and execute a content calendar to ensure consistent posting and audience engagement
collaborate with leadership to generate innovative ideas to enhance brand visibility and market reach
analyze and optimize digital campaigns using tools like Google Analytics and Google AdWords
support email marketing initiatives by designing and scheduling campaigns
conduct regular performance reviews of digital channels to identify areas for improvement.
Requirements:
Proven experience in digital marketing, including social media management and content creation
proficiency in tools like Google Ads, Google Analytics, and Google AdWords
strong graphic design skills with experience in creating marketing materials
familiarity with website maintenance and content management systems
ability to plan and execute email marketing campaigns
excellent organizational skills to manage a content calendar effectively
strong analytical skills to evaluate digital marketing performance
ability to work both independently and collaboratively with leadership.
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