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This is a full-time on-site role located in Bengaluru for a Digital Marketing Specialist at Foiwe. The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote the company and its products. Day-to-day tasks include managing social media accounts, analyzing web analytics, conducting online marketing activities and ensuring effective communication across various digital platforms.
Job Responsibility:
Plan, execute and optimize multi-channel digital marketing campaigns to increase brand visibility and lead generation
Manage and grow social media channels through engaging content and community interaction
Monitor and analyze web analytics and campaign performance data to derive insights and improve ROI
Collaborate with internal teams (design, content, sales) to align marketing initiatives with business goals
Develop and manage paid ad campaigns on Google, LinkedIn and Meta platforms
Create reports and dashboards to track key performance indicators (KPIs) and present actionable insights
Stay updated with emerging trends, tools and best practices in digital marketing
Requirements:
Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field
2–4 years of hands-on experience in Digital Marketing, preferably in IT services or consulting
Proven experience managing digital campaigns across multiple platforms (LinkedIn, Google, Meta, etc.)
Strong understanding of SEO, SEM and performance marketing metrics
Nice to have:
Highly creative with a passion for data-driven marketing and innovation
Strong analytical thinker with the ability to interpret numbers into strategy
Excellent written and verbal communication skills
Self-motivated, detail-oriented, and able to manage multiple projects simultaneously
Prior experience in B2B or technology-driven industries will be an advantage
Hands-on experience with digital marketing and analytics tools such as Google Analytics, Tag Manager and Search Console
Proficient in using social media management platforms like Zoho Social, Hootsuite or Buffer for planning and performance tracking
Experience in marketing automation and CRM tools including Mailchimp, HubSpot and Zoho CRM
Familiarity with lead generation and outreach tools such as Apollo.io for campaign execution and audience targeting
What we offer:
Work with a diverse portfolio of clients in the tech industry, gaining exposure to innovative projects
Be part of a forward-thinking team that values creativity, collaboration and continuous learning
Competitive salary and benefits with opportunities for growth and professional development
A supportive, flexible and inclusive work environment that fosters innovation