Digital Marketing Specialist

• Collaborate with external B2B agency and various internal marketing teams on development of B2B content and campaigns and ensure deliverables and timelines are being met
• Assist with HubSpot email campaigns which will include audience segmentation and builds, content creation, testing, launch, and execution
• Assist with digital advertising campaigns using platforms such as LinkedIn Campaign Manager, including strategy, execution, and reporting
• Maintain global Aramark Digital Asset Management platform including product updates, features and assist with governance and training new users
• Coordinate content collection and review from various marketing leads
• Support website updates by leveraging the content management system (Adobe Experience Manager)

• Bachelor's Degree
• 1-2 years’ experience in similar role
• Solid understanding of digital marketing
• Excellent communicator and creative thinker with strong attention to detail and personal ownership over projects
• Strong computer skills in Microsoft Office, including Word, Excel and PowerPoint
• Strong organizational and project management skills
• Experience using Digital Asset Management tools such as Bynder
• Experience using design tools such as Canva or Adobe Express
• Experience with CRM tools such as HubSpot and Salesforce
• Demonstrated personal record of success and effective performance
• Must have excellent interpersonal skills and follow-up skills
• Comfortable with learning new technologies and systems

Experience in website content management systems, Google Analytics, and/or image editing software a plus