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Coordinate and execute integrated digital marketing campaigns across various channels, including email marketing, social media, SEO/SEM, and the company website
Support the development and implementation of paid media strategies as part of the broader marketing mix, utilizing platforms such as Google Ads, LinkedIn Ads, and Meta Ads. Including trafficking of campaigns, audiences, and ad creatives
Manage the deployment of marketing assets, ensuring that messaging and creative are aligned with overall campaign goals and brand objectives
Analyze and report on the performance of all digital marketing activities, including website traffic, e-commerce sales, and lead generation, providing actionable insights for improvement
Champion Conversion Rate Optimization (CRO) by identifying opportunities, forming hypotheses, and executing A/B tests on landing pages, email campaigns, and other digital touchpoints
Maintain and utilize the marketing tech stack, including analytics platforms (e.g., Google Analytics), tag management systems, and data visualization tools to ensure accurate tracking and reporting
Monitor and report on key performance indicators (KPIs) across all channels, such as website conversion rates, Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS), to guide strategy and budget allocation
Conduct ongoing market and competitor research to stay informed of the latest digital marketing trends, tools, and best practices
Collaborate with internal teams and external partners to ensure cohesive and effective campaign execution
Review performance dashboards (Looker Studio, SalesForce, Power BI) to derive insights and recommend actions that enhance the customer journey and marketing performance
Requirements:
Proficiency with digital marketing and analytics tools (Google Analytics, Google Tag Manager)
Experience with data visualization platforms (Looker Studio, Tableau, or similar)
Advanced spreadsheet skills (Excel/Google Sheets), including functions like VLOOKUP/XLOOKUP, pivot tables, and data manipulation
Familiarity with CRM or Marketing Automation Platforms (i.e. Salesforce, Marketo, Hubspot)
Experience with Content Management Systems (CMS) like WordPress
Working knowledge of SEO/SEM principles and tools (e.g., SEMrush, Moz)
Understanding of digital advertising concepts and attribution models
2-3 years of experience in a digital marketing role, with exposure to a variety of channels
Demonstrated ability to use analytics to inform marketing decisions
Excellent project management and organizational skills
Strong communication and interpersonal skills for effective collaboration
Adept at working in a fast-paced environment and managing deadlines
A proactive and curious mindset with a passion for continuous learning and optimization