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We are looking for a Digital Marketing Specialist to join our team in Dallas, Texas. In this role, you will contribute to the success of our digital marketing efforts by executing social media strategies, managing platforms, and analyzing performance metrics. The ideal candidate is detail-oriented, experienced in digital marketing tools, and passionate about driving results.
Job Responsibility:
Create and schedule social media posts across multiple brand channels, ensuring alignment with established brand voice guidelines
Write engaging captions and utilize provided image libraries or prompts to enhance social media content
Set up and manage basic paid advertisements, including geo-targeted campaigns, to maximize audience reach
Analyze campaign performance using analytics tools to identify strengths and areas for improvement
Optimize marketing strategies based on data insights to enhance overall effectiveness
Maintain and update menus across catering platforms, third-party sites, and internal systems
Manage Google Business Profiles to ensure accurate and up-to-date information
Perform basic updates on WordPress websites, including content edits, pop-up creation, and landing page adjustments
Configure OpenTable experiences for select locations to improve customer engagement
Collaborate with various teams to ensure consistency across digital platforms
Requirements:
1–3 years of experience in digital marketing, with a focus on execution-based roles
Proficiency in social media management, including posting and setting up paid advertisements
Knowledge of analytics tools and the ability to create performance reports
Familiarity with SEO principles, keyword analysis, and optimization techniques
Basic skills in WordPress for minor webpage edits and updates
Experience working with platforms such as Toast, Aloha, or similar systems
Strong attention to detail and the ability to follow complex instructions accurately
Effective communication skills and a collaborative mindset
What we offer:
medical, vision, dental, and life and disability insurance
eligible to enroll in our company 401(k) plan
free online training
access to top jobs, competitive compensation and benefits