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We are seeking a Digital Marketing Specialist to support the execution and optimization of multi-channel campaigns across social media, CRM platforms, and paid media. This role will focus on driving engagement, lead generation, and campaign performance through data-informed decision-making.
Job Responsibility
Plan, execute, and optimize digital marketing campaigns across paid media channels, including search, display, and paid social
Manage organic and paid social media presence, including content scheduling, community engagement, and performance tracking
Develop and execute CRM campaigns (email, lifecycle, and automation) to support lead nurturing and customer retention
Analyze campaign performance and provide actionable recommendations to improve ROI, conversion rates, and engagement
Collaborate with cross-functional teams to align messaging, creative, and targeting strategies
Monitor trends, platform updates, and competitor activity to identify new opportunities
Maintain and optimize marketing data within CRM and marketing automation tools
Prepare regular performance reports and dashboards for stakeholders
Requirements
3+ years of experience in digital marketing, with hands-on experience across paid media, social, and CRM/email marketing
Proficiency with platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and marketing automation/CRM tools (e.g., HubSpot, Salesforce, Marketo)
Experience analyzing campaign performance using tools such as Google Analytics or similar reporting platforms
Familiarity with audience segmentation, A/B testing, and conversion optimization techniques
Strong organizational and project management skills with attention to detail
Ability to translate data into clear insights and recommendations
Nice to have
Experience with marketing automation workflows and lead scoring
Knowledge of SEO and content marketing best practices
Basic understanding of HTML/CSS for email or landing page edits
Experience with dashboard and reporting tools such as Tableau or Power BI
What we offer
Medical, vision, dental, and life and disability insurance