Digital Marketing Specialist

• Execute overall advertising activities in Japan, and lead the optimisation of advertising and the entire acquisition journey by measuring effectiveness and sharing analysis with the team
• Lead the planning, execution, and reporting of promotional campaigns
• Based on effectiveness measurements and analysis of customer journeys and site engagement related to retention, propose hypotheses and ideas, and collaborate with Owned Channel and UI/UX teams to contribute to retention maximisation
• Continuously plan, execute, and optimise actions to create effective synergy between Paid and Owned channels by sharing and exchanging the latest knowledge and information with the Owned Channel team
• Ensure consistent brand tone of voice (new services/products, media releases, etc.)
• Lead the optimisation of the technical/engineering aspects supporting the digital marketing foundation, such as Google Analytics design, website metadata optimisation, CMS SEO design, and data tracking features, in collaboration with front-end team members
• Conduct regular, comprehensive review and verification of new digital sales channel development and analysis tools for digital channels, including Owned/Earned, that should be introduced or replaced in the future. Also, exchange information and collaborate with the global digital team as necessary

• Native or native-level Japanese language skills
• To be a 'Marketer' first, before being a specialist in a specific area of expertise
• Eager to grow and learn in a fast-paced environment, and willing to share that knowledge to contribute to the team's overall expertise improvement
• Able to work and respond with a stable mindset in an environment where priorities and action items change based on the situation, and where sudden ideas, proposals, or instructions may arise
• Able to proactively take action and communicate, seek support and advice, and flexibly, rationally, and creatively address matters in collaboration with various stakeholders, even without explicit in-house processes or guidelines
• Possesses an intuitive sense for Japanese culture, seasonality, market/consumer (societal) trends, and emotions. Constantly monitors 'current trends,' avoids being swayed by common wisdom or falling into typical patterns, and can explore/identify potential needs and growth opportunities and creatively think of and propose new approaches

English skills: Intermediate level or higher is a plus. *Even if your current English level is conversational, we welcome candidates with a strong desire to learn, the passion and drive to improve their English skills, and the ability to communicate without hesitation in an international environment

• Great Place to Work: An open, friendly environment
• Dry Stone Wall: Octopus does not have fixed career paths
• Relaxation is Key- There are no restrictions on the use of accrued paid leave
• Office Environment- If you need any tools or technical support, we will do our best to implement them in the office. The office is always stocked with fruit, breakfast items, delicious coffee, and soft drinks. On Fridays, colleagues from various departments gather in the kitchen area after work