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We are looking for a skilled Digital Marketing Specialist to join our team in Eden Prairie, Minnesota. In this long-term contract role, you will play a key part in developing and executing effective marketing strategies to drive program success and enhance brand visibility. This position offers an exciting opportunity to collaborate with cross-functional teams and contribute to impactful marketing campaigns.
Job Responsibility:
Create, implement, and manage detailed marketing plans, ensuring all timelines and budgets are adhered to effectively
Monitor and analyze marketing performance metrics, adjusting strategies and content to optimize campaign results and achieve program goals
Research and secure marketing opportunities both domestically and internationally, targeting new audience segments to expand program reach
Collaborate with internal teams to develop high-quality program materials and marketing assets that align with brand standards and resonate with target audiences
Review and approve marketing materials, ensuring accuracy and consistency in messaging before execution
Coordinate multi-channel marketing communications to strengthen brand presence and support attendance and revenue growth
Lead program kickoff and milestone meetings, providing regular updates on marketing progress to stakeholders
Build and maintain strong vendor relationships to support marketing initiatives
Stay informed on industry trends and strategies through research and ongoing development activities, utilizing market insights to enhance marketing efforts
Requirements:
Proficiency in Adobe Creative Cloud tools for creating and editing marketing assets
Strong understanding of brand awareness strategies and how to align messaging with target audiences
Demonstrated experience in campaign planning and execution across multiple channels
Ability to analyze marketing data and adapt strategies based on performance metrics
Excellent project management skills, including the ability to manage timelines and budgets effectively
Strong communication skills to collaborate with internal teams and external vendors
Knowledge of market research practices, including analyzing trends and competitor offerings
Experience in developing and maintaining relationships with stakeholders and vendors
What we offer:
medical, vision, dental, and life and disability insurance