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The Digital Marketing Specialist is primarily responsible for implementing and managing digital marketing strategies that drive brand awareness and engagement using a multi-channel approach in both paid and organic marketing activities. This role stewards marketing resources for the assigned ministries and campaigns through budget recommendations, execution, and in-platform optimizations. The Digital Marketing Specialist manages Marketing Team projects and is responsible for collaborating with internal staff to keep projects on track, partner with supported ministries on campaign objectives, and measure the success of marketing efforts. This role utilizes their skillset to deliver outcomes that align with the direction of their team to further Life.Church’s mission and to reach people for Christ.
Job Responsibility:
Support team goals by driving progress on defined objectives and delivering measurable key results
Support the implementation of the digital marketing strategy to drive top-of-funnel activities that support goals for ministries, including the Craig Groeschel Leadership Podcast, Life.Church Worship, and Switch Music
Steward the marketing resources for assigned ministries and campaigns through budget recommendations, execution, and in platform optimizations
Drive traffic through various channels such as Google’s universal ad campaigns, social media platforms, and third-party ad networks
Focus on organic marketing strategies to meet top-of-funnel objectives, including generative engine optimization(GEO) and search engine optimization (SEO) tuning across key web properties
Evaluate performance trends and act proactively to optimize campaigns by adjusting approved campaign budget allocation based on real-time learning and analysis of performance, trends, and insights
Align efforts under approved key performance indicators and ensure accurate tracking is in place to report on campaign performance including budget pacing and tracking
Regularly evaluate platforms and ad networks to assess performance, cost efficiency, and alignment with campaign goals
Stay current with emerging digital marketing opportunities and constantly evaluate how the Church can leverage technology and platforms to advance how we reach people for Christ
Partner closely with the Marketing Manager to ensure all required campaign assets are available, aligned, and delivered on time
Partner with local teams to understand community-specific goals and share vision that informs relevant and effective content creation
Supporting team through the quality assurance process to drive team excellence and effective collaboration
Coordinate marketing projects and timelines to ensure initiatives remain organized, aligned, and on track
Provide clear and accurate specifications for creative asset requests, including sizing, messaging, and visual direction
Monitor and maintain awareness of reviews across platforms such as Google and Yelp to support brand health and responsiveness
Use provided templates and tools to create campaign content and design materials
Requirements:
Excellent verbal, written, and interpersonal communication skills to foster relationships and partnerships
Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change
Strong attention to detail
Ability to self-motivate, make independent decisions, and problem solve
Ability to navigate differing opinions while maintaining composure
High School Diploma or GED
Bachelor's degree in marketing, advertising, communications, or a related field
1-2 years of related work experience preferred
What we offer:
Paid parental leave, including maternity, paternity, and adoption leave
Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons
Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health
Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase
Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members
Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health
Generous 401(k) retirement plan allowing a team member to have up to 12.5% (including employee contribution, employer match, and employer discretionary contribution) contributed into their account in their first year
$160 annually in development dollars for team members to invest in their professional growth