Digital Marketing Specialist, Robert Half

Robert Half

Location:
United States, Troy

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are looking for a talented Digital Marketing Specialist to join our team in Troy, Michigan. This on-site position will focus on driving marketing strategies, enhancing client engagement, and optimizing digital campaigns. As part of a creative and fast-paced environment, you will play a critical role in managing marketing tools, creating impactful content, and supporting internal communications to align project goals with marketing efforts.

Job Responsibility:

Oversee and maintain HubSpot and ZoomInfo platforms to track leads and execute outbound campaigns
Develop and implement strategies to increase brand visibility and generate leads based on experience
Collaborate with sales and project teams to ensure smooth communication and alignment from lead generation to project completion
Create marketing materials such as presentations, collateral, and pitch documents to support client outreach
Represent the company at industry events to foster connections and build partnerships
Assist in gathering and organizing project details to support internal communications and client updates
Optimize digital workflows for lead nurturing, reporting, and maintaining data accuracy
Monitor and analyze marketing performance metrics to refine strategies and improve results
Stay updated on industry trends and tools to enhance digital marketing efforts

Requirements:

Minimum of 2 years of experience in digital marketing, ideally in B2B or event-related industries
Proficiency in using HubSpot, ZoomInfo, and other marketing automation tools
Strong communication, writing, and presentation skills
Ability to manage multiple projects simultaneously with keen attention to detail
Comfortable representing the company at client meetings and networking events
Basic knowledge of design tools such as PowerPoint or Canva is preferred
Bachelor's degree in Marketing, Communications, or a related field
Familiarity with SEO, email campaigns, and digital marketing strategies

Nice to have:

Basic knowledge of design tools such as PowerPoint or Canva is preferred
Familiarity with SEO, email campaigns, and digital marketing strategies

What we offer:

Medical, vision, dental, and life and disability insurance
401(k) plan
Free online training
Competitive compensation

Additional Information:

Job Posted:
November 12, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Digital Marketing Specialist