Digital Marketing Specialist Job at Robert Half (Troy)

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Digital Marketing Specialist

The Digital Marketing Specialist will drive digital growth, brand visibility, an...

Location

United States of America , Austin

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Communications, Advertising, or related field
3+ years of digital marketing experience, with a focus on campaign execution and optimization
Hands-on experience with marketing automation platforms (HubSpot, Marketo, Salesforce Marketing Cloud, etc.)
Proven ability to plan, execute, and optimize digital campaigns across multiple channels
Strong analytical skills with experience in performance tracking and reporting
Familiarity with AI-driven search trends and generative engine optimization (GEO)
Working knowledge of SEO, web analytics, and content optimization

Job Responsibility

Develop, write, and optimize web content aligned to SEO strategy and revenue goals
Identify high-impact keywords, topics, and AI-driven prompts to improve discoverability across search engines and LLM-based platforms
Translate strategic content frameworks and audits into scalable, publishable assets
Implement on-page SEO best practices including metadata, headers, internal linking, and content structure
Manage tools such as Google Search Console, GA4, and SEO platforms to monitor visibility and health
Build and manage reporting dashboards (e.g., Looker Studio) to track campaign and content performance
Monitor KPIs including organic traffic, rankings, engagement, conversion rates, and pipeline impact
Develop and execute multi-touch email campaigns aligned to the customer lifecycle (lead to conversion and retention)
Partner on audience segmentation, personalization, and automation workflows within a MAP (e.g., HubSpot, Marketo, Salesforce Marketing Cloud)
Optimize messaging, subject lines, and CTAs based on performance data

What we offer

Medical
Vision
Dental
Life and disability insurance
401(k) plan

Digital Marketing Specialist

We are looking for a highly organised and enthusiastic Digital Marketing Special...

Location

United States , Aurora

Salary:

Not provided

Codan Limited

Expiration Date

Until further notice

Requirements

A degree in Marketing, Communications or a related field
6+ years’ experience in social media, content marketing or digital marketing
Experience managing organic social media platforms such as Facebook, Instagram, TikTok and YouTube
Hands-on experience with social media management, CMS and email marketing platforms such as HubSpot or Salesforce
Strong understanding of content strategy, campaign planning and multi-channel execution
Excellent written and verbal communication skills with strong attention to detail
Experience working with cross-functional and/or global marketing teams
Basic knowledge of design principles and tools such as Adobe Creative Suite or Canva
A natural curiosity for technology and digital marketing trends

Job Responsibility

Developing and executing global organic social media strategies aligned to brand and campaign objectives
Managing, scheduling and publishing organic content across social media and email channels
Planning and setting up email marketing campaigns, including segmentation, scheduling and automation workflows
Working closely with Copywriter, Design and Regional Marketing teams to ensure content is aligned, accurate and delivered on time
Monitoring and reporting on organic social media and email performance, using insights to improve engagement and effectiveness
Managing platform set-up and quality checks, including links, tagging, assets and audience segmentation
Supporting testing initiatives across content formats, timings and channels
Using tools such as HubSpot, Meta, TikTok and AI platforms to improve workflow efficiency and campaign performance

What we offer

generous PTO
Medical, Dental and Vision Insurance
401K

Fulltime

Digital Marketing Specialist

We are looking for a Digital Marketing Specialist to join a growing team on a co...

Location

United States , Irvine

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Demonstrated experience in digital marketing with hands-on responsibility for campaign execution and performance tracking
Strong writing and editing skills with the ability to produce clear, audience-focused marketing content
Proficiency with Google Ads, Google AdWords, and Google Analytics
Experience planning, launching, and optimizing email marketing campaigns
Ability to interpret data, identify trends, and make informed recommendations based on results
Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment
Comfortable working through a virtual interview process and contributing effectively in a collaborative team setting

Job Responsibility

Develop and manage digital marketing initiatives across paid search, email, and related online channels to support business growth
Create compelling marketing copy and campaign content that aligns with brand voice and engages target audiences
Monitor campaign performance using analytics tools and translate findings into practical optimization recommendations
Oversee Google Ads and search advertising activities, including campaign setup, budget tracking, keyword refinement, and performance improvement
Build, schedule, and evaluate email campaigns to strengthen audience engagement and drive measurable response
Partner with internal stakeholders to coordinate marketing priorities, timelines, and deliverables across ongoing projects
Analyze channel metrics and prepare clear reporting that highlights trends, outcomes, and next steps for improvement

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Fulltime

Digital Marketing Specialist

We are looking for a creative and self-directed Digital Marketing Specialist to ...

Location

United States , Galveston

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

At least 2 years of experience in digital marketing, content creation, or a closely related field
Demonstrated success creating social media content and producing video for marketing or promotional use
Proficiency with Adobe Creative Suite, including Illustrator, Photoshop, and Premiere Pro
After Effects experience is highly valued
Hands-on ability to record and edit video independently in an onsite environment
Experience working with WordPress to manage site content and related plugins
Familiarity with email marketing platforms such as Constant Contact and campaign reporting tools like Google Analytics
Working knowledge of digital advertising tools, including Google Ads, and an understanding of performance-driven marketing
Strong organizational and communication skills with the ability to manage multiple projects and collaborate effectively across teams

Job Responsibility

Develop and publish digital content for social platforms, email communications, and web channels to strengthen audience engagement
Produce video projects from planning through final edit, including onsite filming, footage selection, and post-production enhancements
Design marketing assets such as graphics, promotional visuals, and short-form multimedia content using industry-standard creative tools
Update and maintain website content in WordPress, ensuring information remains accurate, timely, and visually aligned with brand standards
Partner with the Parking & Ground Transportation team, the Digital Marketing Coordinator, and other stakeholders to execute marketing priorities and campaign deliverables
Monitor digital campaign performance using analytics tools and apply insights to improve reach, interaction, and overall effectiveness
Create and distribute email marketing materials and newsletters that support departmental communications and ongoing promotions
Stay current on emerging social media trends, content formats, and platform best practices to keep campaigns fresh and relevant

What we offer

medical
vision
dental
life insurance
disability insurance
401(k) plan

Fulltime

Digital Marketing Specialist

We are seeking a Digital Marketing Specialist to support the execution and optim...

Location

United States , Austin

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

3+ years of experience in digital marketing, with hands-on experience across paid media, social, and CRM/email marketing
Proficiency with platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and marketing automation/CRM tools (e.g., HubSpot, Salesforce, Marketo)
Experience analyzing campaign performance using tools such as Google Analytics or similar reporting platforms
Familiarity with audience segmentation, A/B testing, and conversion optimization techniques
Strong organizational and project management skills with attention to detail
Ability to translate data into clear insights and recommendations

Job Responsibility

Plan, execute, and optimize digital marketing campaigns across paid media channels, including search, display, and paid social
Manage organic and paid social media presence, including content scheduling, community engagement, and performance tracking
Develop and execute CRM campaigns (email, lifecycle, and automation) to support lead nurturing and customer retention
Analyze campaign performance and provide actionable recommendations to improve ROI, conversion rates, and engagement
Collaborate with cross-functional teams to align messaging, creative, and targeting strategies
Monitor trends, platform updates, and competitor activity to identify new opportunities
Maintain and optimize marketing data within CRM and marketing automation tools
Prepare regular performance reports and dashboards for stakeholders

What we offer

Medical, vision, dental, and life and disability insurance
Eligibility to enroll in company 401(k) plan

Digital Marketing Specialist

We are looking for a Digital Marketing Specialist to support marketing initiativ...

Location

United States , Orange

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Proven experience in digital marketing with hands-on responsibility for campaign execution and optimization
Practical knowledge of Google Ads or Google AdWords, including campaign setup, budget management, and performance tuning
Proficiency with Google Analytics and the ability to interpret metrics to support decision-making
Experience creating and managing email campaigns within a marketing environment
Strong analytical skills with attention to detail and comfort working with campaign performance data
Effective written and verbal communication skills for presenting insights and collaborating with cross-functional teams

Job Responsibility

Plan, launch, and optimize digital marketing campaigns across paid search and related online channels to improve reach and conversion performance
Use Google Ads and Google AdWords tools to manage campaign settings, budgets, keyword strategies, and ad effectiveness
Track campaign outcomes through Google Analytics, translating performance data into actionable recommendations for marketing improvements
Develop and execute email campaign initiatives that support customer engagement, lead generation, and retention goals
Evaluate audience behavior and campaign trends to identify opportunities for stronger targeting and messaging
Partner with internal stakeholders to align digital efforts with broader marketing objectives and timelines
Prepare clear performance summaries that highlight results, insights, and next-step recommendations for ongoing campaigns

What we offer

Medical
vision
dental
life and disability insurance
401(k) plan

Fulltime

Digital Marketing Specialist

Robert Half Marketing and Creative has a client looking for a Digital Marketing ...

Location

United States , Denver

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Associate’s or bachelor’s degree in Marketing, Communications, Business, or a related discipline
At least 5 years of experience in digital marketing or a closely related marketing position
Demonstrated knowledge of platforms and tools such as Google Ads, Meta advertising channels, geofencing solutions, and digital media best practices
Experience using analytics and reporting to evaluate campaign performance and guide optimization efforts
Familiarity with budget oversight, spend pacing, and allocation across multiple campaigns or properties
Strong communication, organization, analytical, and technical skills with the ability to explain strategy and results clearly
Previous account management or project coordination experience is preferred
Exposure to multi-channel attribution, tracking pixels, Google Ads certifications, AI products, AI strategy, and search engine marketing is a plus

Job Responsibility

Create and refine digital marketing initiatives across paid and organic channels to increase prospect engagement and support occupancy objectives
Develop audience-focused campaigns for individual apartment communities, adjusting messaging and targeting to match local market needs
Review campaign metrics regularly, identify performance patterns, and recommend changes that improve conversion results and advertising efficiency
Maintain accurate, brand-aligned content across digital platforms so messaging remains consistent and current
Produce recurring dashboards, summaries, and stakeholder updates that clearly explain campaign outcomes, trends, and next-step recommendations
Monitor monthly and community-level marketing expenditures to help keep spending aligned with approved budgets and business priorities
Design and coordinate digital creative assets, including display ads, video content, and social media materials that enhance brand presence
Collaborate with internal teams and outside vendors to ensure campaigns, creative execution, and media placements support broader marketing objectives
Present insights, strategic ideas, and campaign results to leadership in a clear and effective manner
Manage several deadlines and marketing priorities at once while adapting effectively to changing business needs

What we offer

Medical, vision, dental, and life and disability insurance
Enrollment in company 401(k) plan

Digital Marketing Specialist

Our client is seeking a Digital Marketing Specialist to support growth initiativ...

Location

United States , Austin

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor's degree in marketing, communications, business, or a related field
3+ years of professional digital marketing experience
Hands-on experience with a marketing automation platform (e.g., HubSpot, Marketo, Marketing Cloud, or similar)
Experience planning, executing, and measuring digital marketing campaigns
Strong analytical, reporting, and data-interpretation skills
Working knowledge of SEO, content optimization, and web analytics
Background supporting lead generation or lifecycle marketing initiatives
Experience implementing or managing marketing platforms within a complex organization
Familiarity with data privacy, accessibility, or compliance standards
Proven success improving funnel performance, engagement, or ROI through optimization

Job Responsibility

Write and optimize web content to support lead generation and conversion goals
Translate high-level content strategies and third-party recommendations into executable assets
Research and apply keyword, topic, and prompt strategies to improve visibility across search engines and AI-driven discovery tools
Implement on-page optimization best practices (metadata, headers, internal linking, content structure)
Manage and monitor search performance tools and dashboards
Build and maintain reporting dashboards to monitor marketing and search performance
Track metrics such as visibility, traffic, engagement, and conversion impact
Write and manage multi-step email campaigns across the full customer lifecycle
Collaborate on audience segmentation and targeting within a marketing automation platform
Test and optimize subject lines, messaging, and calls to action based on performance data

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Fulltime

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