Digital Marketing Specialist Job at Tier4 Group (Norcross)

Digital Marketing Specialist

Tier4 Group

Location:
United States , Norcross

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

We are seeking a Digital Marketing Specialist who will help execute and enhance digital marketing efforts across a variety of channels. This role is ideal for someone who enjoys blending data-driven insights with creative execution to improve digital engagement and customer experiences. The position will focus heavily on owned channels—particularly website and email—while collaborating closely with property teams, internal stakeholders, technology partners, and vendors.

Job Responsibility:

Collaborate with Account Directors and property leadership to support marketing initiatives across multiple locations
Coordinate with Marketing Communications and property teams to refresh and maintain digital content across channels including email, SMS, mobile applications, and websites
Build, deploy, test, and optimize digital campaigns using approved assets, ensuring consistency with brand guidelines and digital best practices
Partner with Commerce, Ticketing, and Marketing teams to manage promotional content, offers, passes, and ticketing information across owned digital platforms
Apply audience segmentation, personalization strategies, and A/B testing to improve campaign performance
Identify, troubleshoot, and document marketing technology issues, working with IT and third-party vendors as needed
Provide guidance and training to property teams on new tools and platform capabilities
Monitor and maintain digital analytics, tracking pixels, and performance reporting to support continuous optimization

Requirements:

Bachelor’s degree in Marketing, Digital Media, Communications, Design, or a related discipline
At least three years of experience working with email marketing or marketing automation platforms
CRM experience is strongly preferred
Hands-on experience managing website content using a CMS (Umbraco preferred)
Familiarity with digital asset management systems and email platforms (Wrike and Iterable are a plus)
Working knowledge of responsive design principles and front-end basics, including HTML and CSS
Demonstrated experience launching and managing digital marketing campaigns

Nice to have:

Experience with Adobe Photoshop or similar design tools is a plus
Strong proficiency in Microsoft Office, particularly Excel for reporting and data management

Additional Information:

Job Posted:
January 15, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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