Digital Marketing Specialist, Robert Half

Robert Half

Location:
United States, Atlanta

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

We are looking for an experienced Digital Marketing Specialist to lead and execute marketing strategies for our real estate and facilities management operations. The ideal candidate will have a strong background in digital advertising, analytics, and brand management, with a proven ability to drive successful marketing campaigns. This role is based in Atlanta, Georgia, and requires a creative yet analytical approach to achieving business goals.

Job Responsibility:

Develop and implement comprehensive digital marketing strategies to enhance online presence and brand recognition
Manage advertising campaigns across platforms such as Bing, Google Ads, and social media channels
Analyze campaign performance using tools like Facebook Insights and Google Analytics, providing actionable insights to optimize results
Oversee content creation and management within a Content Management System (CMS) to ensure alignment with brand standards
Collaborate with cross-functional teams to plan and execute marketing initiatives that drive customer engagement
Monitor and report on key performance metrics, ensuring campaigns meet or exceed established goals
Create and manage blogging initiatives to support content marketing efforts and improve SEO rankings
Plan and execute targeted campaigns to increase customer acquisition and retention
Stay updated on industry trends and emerging digital marketing technologies to maintain a competitive edge
Ensure consistent brand messaging across all digital platforms

Requirements:

At least 3 years of experience in digital marketing, with a focus on campaign planning and execution
Proficiency in using platforms such as Bing, Google Ads, and Facebook Insights for advertising and analytics
Hands-on experience with Content Management Systems (CMS) and Customer Relationship Management (CRM) tools
Strong skills in analytics and reporting, with the ability to interpret data to drive decisions
Demonstrated expertise in managing advertisements and blogging initiatives
Proven ability to enhance brand awareness through targeted marketing strategies
Excellent organizational and communication skills to manage multiple projects effectively
Up-to-date knowledge of digital marketing trends and best practices

What we offer:

Medical insurance
Vision insurance
Dental insurance
Life insurance
Disability insurance
401(k) plan

Additional Information:

Job Posted:
May 02, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Digital Marketing Specialist