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The Digital Marketing Specialist will drive digital growth, brand visibility, and pipeline generation across a portfolio of technical products, programs, and initiatives. This role blends content strategy, SEO/GEO execution, and lifecycle marketing to deliver measurable impact across web, search, email, and social channels. This is a hands-on, execution-focused role responsible for translating strategy into high-performing campaigns. You will own content development, optimize digital experiences, and continuously refine performance through data-driven insights. Success in this role requires a strong understanding of modern search behavior, including AI-driven discovery platforms, and the ability to create content that converts across the full funnel.
Job Responsibility
Develop, write, and optimize web content aligned to SEO strategy and revenue goals
Identify high-impact keywords, topics, and AI-driven prompts to improve discoverability across search engines and LLM-based platforms
Translate strategic content frameworks and audits into scalable, publishable assets
Implement on-page SEO best practices including metadata, headers, internal linking, and content structure
Manage tools such as Google Search Console, GA4, and SEO platforms to monitor visibility and health
Build and manage reporting dashboards (e.g., Looker Studio) to track campaign and content performance
Monitor KPIs including organic traffic, rankings, engagement, conversion rates, and pipeline impact
Develop and execute multi-touch email campaigns aligned to the customer lifecycle (lead to conversion and retention)
Partner on audience segmentation, personalization, and automation workflows within a MAP (e.g., HubSpot, Marketo, Salesforce Marketing Cloud)
Optimize messaging, subject lines, and CTAs based on performance data
Create short-form content including videos, graphics, and written posts to support campaigns
Requirements
Bachelor's degree in Marketing, Communications, Advertising, or related field
3+ years of digital marketing experience, with a focus on campaign execution and optimization