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The Digital Marketing Specialist will support the execution of Jorie AI's marketing strategy across content, social media, digital campaigns, podcasts, SEO, and brand initiatives. This role is responsible for managing day-to-day marketing operations, developing content, maintaining marketing systems, supporting lead generation efforts, and ensuring a consistent brand presence across all channels. The ideal candidate is a strong writer, organized project manager, and creative thinker who can thrive in a fast-paced healthcare technology environment.
Job Responsibility
Manage social media publishing and engagement
Develop content calendars
Create thought leadership content
Support podcast promotion and distribution
Write blogs and other marketing collateral
Repurpose content across channels
Assist with SEO strategy and optimization
Track campaign performance and KPIs
Maintain HubSpot and marketing automation systems
Support lead tracking and reporting
Monitor content performance
Create and edit graphics using Canva or similar tools
Develop social media assets, presentations, and marketing materials
Maintain brand consistency
Requirements
Bachelor's degree in Marketing, Communications, Business, or related field
3+ years marketing experience
Strong writing and editing skills
Social media management experience
Strong organizational and project management skills
Ability to manage multiple priorities in a fast-paced environment