Digital Marketing Specialist, Robert Half

Robert Half

Location:
United States, San Antonio

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

This Contract-to-permanent position offers a dynamic opportunity to leverage data-driven strategies to enhance marketing performance and drive impactful business growth. The ideal candidate will combine technical expertise in analytics with strategic thinking to optimize multi-channel campaigns and deliver actionable insights.

Job Responsibility:

Develop and maintain marketing measurement frameworks to assess campaign performance across digital and traditional channels
Analyze complex datasets using tools like Looker Studio, Power BI, and Excel to extract actionable insights
Implement and refine multi-touch attribution models and predictive analytics to enhance marketing effectiveness
Build and manage dashboards for tracking advertising data from platforms such as Google Ads and Meta Ads
Collaborate with cross-functional teams to optimize campaign tracking using Google Analytics and Google Tag Manager
Conduct A/B testing and statistical analysis to identify opportunities for relationship-deepening strategies
Support the integration of advanced analytics solutions, including automated reporting systems and data pipeline development
Provide strategic recommendations based on customer lifecycle analysis and marketing mix modeling
Ensure accurate data tagging and tracking to enable personalized member experiences
Stay updated on emerging trends in analytics and marketing technologies to continually improve processes

Requirements:

Bachelor’s degree with at least 2 years of experience in marketing analytics or High School Diploma with 5 years of relevant experience
Proficiency in digital analytics platforms and tools such as Google Analytics, Tag Manager, and CRM systems
Strong background in data manipulation and reporting using Excel, Looker Studio, and Power BI
Experience managing advertising campaigns on platforms like Google Ads and Meta Ads
Solid understanding of attribution modeling, statistical analysis, and A/B testing methodologies
Knowledge of Python or R for data analysis and familiarity with machine learning concepts
Excellent analytical thinking and problem-solving skills to identify patterns and deliver insights
Effective communication skills to present complex data findings to diverse stakeholders

What we offer:

medical, vision, dental, and life and disability insurance
eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
July 15, 2025

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Digital Marketing Specialist