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Digital Marketing Specialist

https://www.roberthalf.com Logo

Robert Half

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Location:
United States, Atlanta

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are looking for a skilled Digital Marketing Specialist to join our team in Atlanta, Georgia. This Contract-to-permanent position offers a dynamic opportunity to work in the hospitality industry, contributing to impactful marketing campaigns and driving brand engagement. The role provides flexibility with remote or hybrid work arrangements based on your preference, and has the potential to transition into a permanent role.

Job Responsibility:

  • Conduct comprehensive quality assurance and testing to ensure campaigns meet branding standards and deliver a seamless user experience
  • collaborate with internal teams to develop and implement engaging content, effective messaging, and compelling calls-to-action
  • analyze campaign performance metrics, providing actionable insights to optimize engagement and results
  • manage audience segmentation and tailor marketing strategies to target specific demographics effectively
  • utilize data-driven approaches to refine digital marketing efforts and improve overall campaign performance
  • create and oversee email campaigns, ensuring alignment with organizational goals and audience expectations
  • maintain expertise in Google Ads and Google Analytics to enhance campaign tracking and reporting
  • provide regular updates and reports to stakeholders, highlighting successes and areas for improvement
  • stay informed about the latest trends and best practices in digital marketing to drive innovation.

Requirements:

  • Proven experience in digital marketing, including Google Ads and Google Analytics
  • strong skills in quality assurance and testing to ensure campaign accuracy and effectiveness
  • proficiency in audience segmentation and data-driven marketing techniques
  • exceptional analytical abilities to interpret campaign performance metrics and recommend optimizations
  • excellent communication and organizational skills to manage multiple projects simultaneously
  • ability to work independently and efficiently in remote or hybrid settings
  • familiarity with email campaign creation and execution
  • self-motivated with a commitment to staying updated on industry trends and tools.
What we offer:
  • Medical insurance
  • vision insurance
  • dental insurance
  • life insurance
  • disability insurance
  • 401(k) plan access
  • competitive compensation
  • free online training.

Additional Information:

Job Posted:
September 23, 2025

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:
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