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We are looking for a skilled Digital Marketing Specialist to join our team in Atlanta, Georgia. This Contract-to-permanent position offers a dynamic opportunity to work in the hospitality industry, contributing to impactful marketing campaigns and driving brand engagement. The role provides flexibility with remote or hybrid work arrangements based on your preference, and has the potential to transition into a permanent role.
Job Responsibility:
Conduct comprehensive quality assurance and testing to ensure campaigns meet branding standards and deliver a seamless user experience
collaborate with internal teams to develop and implement engaging content, effective messaging, and compelling calls-to-action
analyze campaign performance metrics, providing actionable insights to optimize engagement and results
manage audience segmentation and tailor marketing strategies to target specific demographics effectively
utilize data-driven approaches to refine digital marketing efforts and improve overall campaign performance
create and oversee email campaigns, ensuring alignment with organizational goals and audience expectations
maintain expertise in Google Ads and Google Analytics to enhance campaign tracking and reporting
provide regular updates and reports to stakeholders, highlighting successes and areas for improvement
stay informed about the latest trends and best practices in digital marketing to drive innovation.
Requirements:
Proven experience in digital marketing, including Google Ads and Google Analytics
strong skills in quality assurance and testing to ensure campaign accuracy and effectiveness
proficiency in audience segmentation and data-driven marketing techniques
exceptional analytical abilities to interpret campaign performance metrics and recommend optimizations
excellent communication and organizational skills to manage multiple projects simultaneously
ability to work independently and efficiently in remote or hybrid settings
familiarity with email campaign creation and execution
self-motivated with a commitment to staying updated on industry trends and tools.
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