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We are looking for a Digital Marketing Specialist to join our team on a contract basis. In this role, you will focus on creating and implementing strategic paid media campaigns, while optimizing eCommerce performance. This position requires a data-driven approach to maximize budget efficiency and identify growth opportunities.
Job Responsibility:
Develop and execute paid advertising campaigns across platforms such as Google Ads, Meta Business Suite, TikTok Ads, and Amazon Advertising
Monitor and enhance performance metrics using tools like Google Analytics, Google Merchant Center, and Google Search Console
Conduct comprehensive audits of current marketing campaigns and channels to identify areas for improvement
Provide strategic recommendations for monthly budget allocation based on performance data and business objectives
Leverage historical data to pinpoint opportunities for scaling campaigns and expanding reach
Manage and optimize eCommerce platforms, including Shopify, to ensure seamless user experience and conversion rates
Stay updated on industry trends and apply insights to improve campaign effectiveness
Requirements:
Proficiency in managing Google Ads, Facebook Ads, and TikTok Ads
Strong understanding of digital marketing tools, including Google Analytics and Google Search Console
Experience in running and optimizing eCommerce platforms like Shopify
Demonstrated ability to conduct audits and provide actionable recommendations
Skill in analyzing data to inform budget allocation and growth strategies
Knowledge of Amazon Advertising and its performance metrics
Previous experience in developing and managing email campaigns
Ability to adapt quickly to emerging trends and tools in digital marketing
What we offer:
medical, vision, dental, and life and disability insurance