Digital Marketing Specialist

We are looking for a highly organised and enthusiastic Digital Marketing Specialist to help maximise the performance and impact of Minelab’s organic content across global social media and email marketing channels. As part of Minelab’s Global Marketing team, you will work closely with our Copywriting, Design, Media and CRM specialists to develop and execute content strategies that maximise engagement, reach and business impact. You will also partner with Regional Marketing teams and key commercial stakeholders, including Ecommerce and Sales teams, to ensure content is aligned with regional priorities, product launches and business objectives. This is a highly hands-on role, responsible for planning, coordinating, scheduling, publishing and optimising content across multiple platforms. You will play a key role in ensuring content is delivered accurately on time and to the highest standard, while continuously analysing performance and identifying opportunities to improve results. This is a great opportunity for someone with strong experience in organic social media, email marketing, content planning and performance optimisation within a global or multi-regional environment.