Digital Marketing Specialist Job at Robert Half (Austin)

Digital Marketing Specialist

Robert Half

Location:
United States , Austin

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Our client is seeking a Digital Marketing Specialist to support growth initiatives and audience engagement for a portfolio of online offerings. This role focuses on developing and optimizing digital content across multiple channels to drive awareness, engagement, and conversions. The ideal candidate is both strategic and hands-on. You'll be comfortable creating content while also optimizing it for discoverability across traditional search engines and AI-powered platforms. This role collaborates closely with internal marketing leaders, technical partners, and external vendors to execute data-driven, performance-focused campaigns.

Job Responsibility:

Write and optimize web content to support lead generation and conversion goals
Translate high-level content strategies and third-party recommendations into executable assets
Research and apply keyword, topic, and prompt strategies to improve visibility across search engines and AI-driven discovery tools
Implement on-page optimization best practices (metadata, headers, internal linking, content structure)
Manage and monitor search performance tools and dashboards
Build and maintain reporting dashboards to monitor marketing and search performance
Track metrics such as visibility, traffic, engagement, and conversion impact
Write and manage multi-step email campaigns across the full customer lifecycle
Collaborate on audience segmentation and targeting within a marketing automation platform
Test and optimize subject lines, messaging, and calls to action based on performance data
Launch, manage, and grow branded social media channels
Create and curate social content including short-form video, graphics, and copy

Requirements:

Bachelor's degree in marketing, communications, business, or a related field
3+ years of professional digital marketing experience
Hands-on experience with a marketing automation platform (e.g., HubSpot, Marketo, Marketing Cloud, or similar)
Experience planning, executing, and measuring digital marketing campaigns
Strong analytical, reporting, and data-interpretation skills
Working knowledge of SEO, content optimization, and web analytics
Background supporting lead generation or lifecycle marketing initiatives
Experience implementing or managing marketing platforms within a complex organization
Familiarity with data privacy, accessibility, or compliance standards
Proven success improving funnel performance, engagement, or ROI through optimization

What we offer:

medical
vision
dental
life and disability insurance
401(k) plan

Additional Information:

Job Posted:
May 05, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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