Digital Marketing Specialist Job at Assessfirst (Watertown)

Digital Marketing Specialist

Assessfirst

Location:
United States , Watertown

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Digital Marketing Specialist/Project Manager will lead the development and execution of digital strategies that strengthen SOCOMEC’s online presence and support product‑driven marketing initiatives. This role oversees website optimization, UX/CRO improvements, marketing automation, and paid digital campaigns across search, display, and retargeting channels. The selected individual will also manage SEO efforts in partnership with external agencies and uses analytics tools to drive continuous performance improvement.

Job Responsibility:

Develop and implement digital marketing strategies to enhance online presence and drive engagement
Work with 3rd party advertisers to develop advertising strategies and placements while monitoring results for future plans
Support initiatives and goals of product teams, work with content marketers to execute activities
Continually improve User Experience (UX) and Conversion Rate Optimization (CRO)
Collaborate with UX designers to improve website usability and conversion rates
Implement CRO techniques to maximize the effectiveness of landing pages and other digital assets
Oversee website updates, maintenance, and optimization for user experience and SEO
Create new functionalities as needed on the website(s)
Implement and manage marketing automation tools/pardot
Develop workflows and campaigns to nurture leads and convert them into customers
Manage and optimize online advertising campaigns, including PPC, display ads, retargeting and planning for digital activities with external vendors working closely with content marketing teams to align efforts and materials
Develop and manage search engine marketing (SEM) campaigns to increase visibility and drive traffic
Work with SEO dedicated agency to improve website performance
Conduct keyword research to optimize website content and search engine rankings
Implement on-page and off-page SEO strategies
Monitor performance and adjust strategies as needed
Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, and make data-driven decisions

Requirements:

Bachelors required with a focus on Marketing or equivalent
Over 3 years of related experience
Knowledge of Pardot, Sales force and Drupal (or similar)
SEM Rush & other web auditing tools
Google SEO and SEA tools
Excellent communication skills (written and verbal), interpersonal skill, etc.
Strong problem-solving skills
Creativity and willingness to learn new skills
Excellent presentation skills and influencing capabilities
Proficient in Microsoft Office Products
Detail oriented with excellent organizational skills and ability to multitask
Strong communication and collaboration abilities
Masters degree with a focus on Marketing or equivalent
Previous experience in working with geographically diverse teams
Proven experience in digital marketing and project management
Strong understanding of digital marketing channels, tools, and best practices
Proficiency in using digital marketing platforms and analytics tools
Fluent in French

Additional Information:

Job Posted:
February 13, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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