Digital Marketing Specialist

• Own the email calendar
• Build, test, and deploy weekly newsletters and automated nurture sequences (drip campaigns)
• Execute organic and paid social strategies across LinkedIn, Instagram, and Facebook
• Ensure a cohesive 'omni-channel' feel by aligning email messaging with social posts and landing pages
• Monitor KPIs (Open rates, CTR, ROAS, engagement) and provide weekly reports with actionable insights to optimize ongoing spend and creative
• Maintain CRM hygiene, segment audiences for targeted messaging, and ensure compliance with CAN-SPAM/GDPR regulations

• 3+ years in a digital marketing role with a proven track record in email and social media
• Proficiency in platforms like Klaviyo, Mailchimp, HubSpot, or Salesforce Marketing Cloud
• Experience using scheduling tools (e.g., Sprout Social, Hootsuite) and a solid grasp of social media analytics
• Strong copywriting skills with the ability to adapt brand voice for different platforms
• Basic design skills (Canva or Adobe Express) are a major plus
• Comfortable using Google Analytics 4 (GA4) to track campaign attribution and user behavior
• Ability to commute to Sandy Springs 3 days per week

Basic design skills (Canva or Adobe Express)

• Medical, vision, dental, and life and disability insurance
• Eligible to enroll in company 401(k) plan