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Digital Marketing Specialist

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Columbus

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Category:
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Contract Type:
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Salary:

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Job Description:

We are looking for a skilled Digital Marketing Specialist to join our team on a contract basis in Columbus, Ohio. This role focuses on developing strategic marketing initiatives, enhancing digital communication tools, and crafting compelling narratives to engage stakeholders effectively. Ideal candidates will bring creativity, collaboration, and technical expertise to deliver impactful marketing solutions.

Job Responsibility:

  • Develop and implement strategies to align marketing activities with the most suitable distribution tools
  • Collaborate with teams to define objectives, benefits, and both short-term and long-term roadmaps for Salesforce Marketing Cloud
  • Assess and recommend resource models to support digital marketing initiatives
  • Create and present documentation to communicate strategies and updates to leadership, partners, and other stakeholders
  • Drive the optimization of email campaigns, ensuring impactful messaging and audience engagement
  • Conduct data analysis to inform marketing decisions and enhance campaign performance
  • Utilize storytelling techniques to create compelling narratives that elevate brand presence
  • Partner with cross-functional teams to ensure seamless execution of marketing projects
  • Apply SEO best practices to improve visibility and drive traffic to digital platforms

Requirements:

  • Proven experience in digital marketing, with a focus on email campaigns and SEO
  • Proficiency in managing and analyzing marketing data to inform strategies
  • Ability to think strategically and develop long-term marketing plans
  • Strong storytelling skills to craft engaging and impactful narratives
  • Demonstrated ability to collaborate effectively across teams and stakeholders
  • Familiarity with Salesforce Marketing Cloud or similar platforms
  • Excellent communication and presentation skills
  • Strong organizational skills to manage multiple projects simultaneously
What we offer:
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
January 13, 2026

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