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StyleCraft Homes of VA · -

Digital Marketing Specialist

United States, Richmond Employment contract · Job Posted May 29, 2026
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Job Responsibility

  • Manage the brand of StyleCraft Homes and ensure strict adherence to the brand in all internal and external communications
  • Contribute to the implementation of marketing strategies
  • Support the marketing team and manager in overseeing the department's operations
  • Provide branding resources and training materials to employees and external vendors as needed
  • Strategically plan marketing activities to maximize traffic to StyleCraft's website and communities utilizing available resources
  • Develop and oversee the production of marketing campaigns and materials across all platforms
  • Create content by developing content ideas, write and publish content, and create visual content
  • Initiate and manage the completion of complex quarterly projects
  • Work alongside the Marketing Coordinator to strategically develop quarterly marketing calendars
  • Maintain compliance with the established budget marketing budget
  • Work with marketing vendors and set expectations for quality work, timelines, and budgets
  • Measure performance of marketing activities using reporting tools and communicate results in a timely manner
  • Report on results of each campaign to VP of Homes monthly
  • Oversee paid advertising campaigns on Google, Facebook, Zillow, and other outlets
  • Use SEO and other tools to improve the performance of paid advertising campaigns
  • Work with our 3rd Party vendors to maximize search and awareness of StyleCraft Homes
  • Manage social media strategy for Facebook, Twitter, Instagram, and the blog
  • Pilot new social media programs when applicable
  • Educate the Sales team on social media best practices for community pages regularly
  • Plan advertising and promotional campaigns along with brand awareness on all social media platforms
  • Engage with the online community
  • Manage various events across communities
  • Work with the Director of Sales on community launch events and events that promote the StyleCraft brand
  • Oversee home photography and videography shoots or other media production on-site with vendors
  • Collaborate with Sales Team to determine events that will drive traffic to communities
  • Attend all events to verify success and help raise brand awareness
  • Participate in ongoing PR/ outreach activities to promote StyleCraft
  • Oversee creation and delivery of press releases and pitches to local media outlets
  • Participate in local organization and networking groups to communicate and expand the brand of StyleCraft Homes
  • Further the reputation of StyleCraft through sponsorships, such as Richmond Association of Realtors
  • Conduct Market Research
  • Work directly with the Director of Sales to do market research for upcoming communities and identifying our Unique Selling Proposition and determine what marketing campaigns will be most effective
  • Visit and/or meet on-site at various communities for quality control purposes and to obtain feedback / insights from the sales team
  • Work with Director of Sales and the Sales team to schedule intensive community review meetings (Marketing Audits) each month

Requirements

  • Bachelor's degree and 3+ years experience in Marketing, Communications, Advertising, PR or related field
  • Ability to manage multiple projects at once
  • Strong verbal and written communication skills
  • Exceptional skills in organization, detail and planning
  • Strong computer and Microsoft Office proficiency
  • Willingness to learn and use software to manage/improve operations
  • Professional, friendly, collaborative, and drive to be successful

What we offer

  • Competitive Compensation
  • Health Insurance - Medical/Dental/Vision/Prescription Drug Coverage
  • 401(k)
  • Flexible Spending Accounts
  • Disability Insurance
  • Life Insurance
  • PTO & Paid Company Holidays
  • Employee Home Purchase Program
StyleCraft Homes of VA - All Job Offers

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