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We are looking for a Digital Marketing Specialist to support marketing initiatives for a contract position based in Orange, California. This role is ideal for someone who can blend analytical insight with campaign execution to strengthen digital performance across paid media and email channels. The successful candidate will help drive audience engagement, monitor results, and refine strategies using data-driven recommendations.
Job Responsibility
Plan, launch, and optimize digital marketing campaigns across paid search and related online channels to improve reach and conversion performance
Use Google Ads and Google AdWords tools to manage campaign settings, budgets, keyword strategies, and ad effectiveness
Track campaign outcomes through Google Analytics, translating performance data into actionable recommendations for marketing improvements
Develop and execute email campaign initiatives that support customer engagement, lead generation, and retention goals
Evaluate audience behavior and campaign trends to identify opportunities for stronger targeting and messaging
Partner with internal stakeholders to align digital efforts with broader marketing objectives and timelines
Prepare clear performance summaries that highlight results, insights, and next-step recommendations for ongoing campaigns
Requirements
Proven experience in digital marketing with hands-on responsibility for campaign execution and optimization
Practical knowledge of Google Ads or Google AdWords, including campaign setup, budget management, and performance tuning
Proficiency with Google Analytics and the ability to interpret metrics to support decision-making
Experience creating and managing email campaigns within a marketing environment
Strong analytical skills with attention to detail and comfort working with campaign performance data
Effective written and verbal communication skills for presenting insights and collaborating with cross-functional teams