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We are seeking a results-driven Digital Marketing Specialist to help lead and execute our digital marketing initiatives. This role is responsible for enhancing brand visibility, driving lead generation, and optimizing customer engagement across digital platforms. The ideal candidate will be highly analytical, creative, and tech-savvy, with a passion for leveraging digital tools to achieve measurable business outcomes.
Job Responsibility:
Develop and implement comprehensive digital marketing strategies aligned with business goals
Execute SEO/SEM strategies to improve organic search performance
Plan and manage email marketing campaigns for lad nurturing and customer retention
Create and oversee content marketing initiatives across web, blog, and social media
Monitor website performance using analytics tools and generate actionable reports
Collaborate with creative teams to produce compelling digital content
Stay up-to-date with digital marketing trends, tools, and best practices
Analyze campaign data to refine strategies and improve ROI
Manage social media presence and develop content calendars
Integrate CRM tools with digital marketing channels for seamless customer journeys
Maintain and update WordPress websites
apply HTML/CSS as needed
Requirements:
Bachelor’s degree in Marketing, Digital Media, Communications, Digital Marketing or related field
Minimum 3 years of hands-on experience in digital marketing
Proficiency in platforms and tools such as Google Analytics, Google Ads, Meta Business Suite, Zoho Social, Zoho Campaigns, Zoho CRM, Looker Studio, Tableau
Strong knowledge of SEO/SEM best practices
Experience with email marketing platforms and automation tools
Skilled in data analysis and reporting using tools like Looker Studio or Tableau
5+ years of CRM marketing and automation experience
Excellent written and verbal communication skills
Familiarity with CMS platforms, HTML/CSS
Nice to have:
Knowledge of graphic design and video editing software