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We are looking for a skilled Digital Marketing Specialist to join our team in New Jersey. In this role, you will focus on creating, implementing, and analyzing digital marketing strategies to drive brand growth and customer engagement. This is a dynamic opportunity to apply your expertise in online marketing tools and techniques to make a measurable impact.
Job Responsibility:
Develop and execute digital marketing campaigns across various platforms to achieve business objectives
Manage Google Ads accounts, ensuring optimal performance and return on investment
Create and monitor email marketing campaigns to foster customer engagement and retention
Analyze website traffic and user behavior using Google Analytics to provide actionable insights
Optimize marketing strategies through data-driven adjustments and A/B testing
Collaborate with internal teams to align marketing efforts with overall business goals
Monitor industry trends and competitor activities to identify new opportunities
Generate detailed performance reports for digital marketing initiatives and present findings to stakeholders
Maintain and update content on digital platforms to ensure relevance and accuracy
Requirements:
Proficiency in Google Ads and Google AdWords, with a strong understanding of campaign management
Experience using Google Analytics to track and analyze digital performance metrics
Solid background in creating and managing email marketing campaigns
Familiarity with digital marketing strategies and tools, including SEO and PPC
Strong analytical skills with the ability to interpret data and generate actionable recommendations
Excellent communication and collaboration skills to work effectively with cross-functional teams
Bachelor's degree in Marketing, Business, or a related field is preferred
Ability to stay up-to-date with the latest digital marketing trends and technologies
What we offer:
medical, vision, dental, and life and disability insurance