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We are looking for a skilled Digital Marketing Specialist to join our team in New York, New York. In this role, you will be responsible for developing and executing impactful marketing strategies across various digital channels. This is a fantastic opportunity for professionals passionate about driving online engagement and achieving measurable results. This is a long-term contract position.
Job Responsibility:
Develop and implement digital marketing strategies to drive brand awareness and online visibility
Create, manage, and optimize Google Ads campaigns to achieve targeted outcomes
Monitor and analyze website traffic using Google Analytics to identify trends and opportunities
Design and execute email marketing campaigns that resonate with target audiences
Collaborate with cross-functional teams to align marketing strategies with business goals
Conduct keyword research and implement SEO best practices to improve search engine rankings
Track and report performance metrics to measure the effectiveness of marketing efforts
Stay updated on industry trends and emerging tools to maintain a competitive edge
Manage budgets and allocate resources effectively across different marketing initiatives
Ensure all campaigns comply with legal and ethical standards
Requirements:
Proven experience in digital marketing, with a strong focus on Google Ads and Google Analytics
Proficiency in Google AdWords and email campaign management
Solid understanding of SEO principles and their application
Strong analytical skills to interpret data and drive decision-making
Excellent communication and collaboration skills
Ability to manage multiple projects and meet deadlines effectively
Bachelor’s degree in Marketing, Communications, or a related field preferred
Nice to have:
Familiarity with marketing automation tools is a plus
What we offer:
medical, vision, dental, and life and disability insurance