Digital Marketing Specialist

• Set up, manage, and optimize tracking tags using Google Tag Manager across various digital properties
• Implement and manage Facebook Pixel, Google Analytics, and other tracking tools to ensure accurate performance measurement
• Develop and manage digital marketing campaigns, including paid search, social media ads, and display ads
• Collaborate with web developers to ensure proper tag implementation and troubleshooting
• Create reports and dashboards to track key performance indicators (KPIs) such as traffic, conversions, and ROI
• Conduct A/B testing to improve ad performance and conversion rates
• Work closely with cross-functional teams to support marketing initiatives and ensure proper attribution across channels
• Stay up-to-date with the latest trends and best practices in digital marketing, analytics, and tracking technologies

• 3+ years of experience in digital marketing, with a focus on tag management and performance tracking
• Proficiency in Google Tag Manager, Google Analytics 4, and Meta Pixel (Facebook/Instagram)
• Strong understanding of conversion tracking, attribution, and event tagging
• Experience managing campaigns on platforms like Google Ads, Meta Ads, and LinkedIn Ads
• Familiarity with paid media strategies, including PPC, social media ads, and retargeting
• Excellent problem-solving and troubleshooting skills, especially regarding tag and pixel implementations
• Strong communication skills and the ability to explain technical concepts to non-technical stakeholders
• Experience with A/B testing, campaign optimization, and performance reporting
• Knowledge of HTML, JavaScript, and web development basics is a plus

Knowledge of HTML, JavaScript, and web development basics

• medical, vision, dental, and life and disability insurance
• eligible to enroll in our company 401(k) plan