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Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement.
Job Responsibility:
Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising
Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates
Conduct market research and competitor analysis to identify digital marketing trends and opportunities
Track and report on key metrics to measure the success of digital marketing initiatives
Requirements:
Bachelor's degree in Marketing, Digital Marketing, or a related field
Proven experience in developing and executing digital marketing campaigns
In-depth knowledge of digital marketing channels such as social media, SEO, SEM, email marketing, and display advertising
Proficiency in using digital marketing tools and platforms
Strong analytical skills with the ability to interpret data and draw actionable insights
Ability to thrive in a fast-paced and collaborative environment
What we offer:
Access to top jobs
Competitive compensation and benefits
Free online training
Medical, vision, dental, and life and disability insurance
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