Digital Marketing Specialist Job at Parking Network B.V. (Dubai)

Digital Marketing Specialist

Parking Network B.V.

Location:
United Arab Emirates , Dubai

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Dahua Technology is a world-leading video-centric smart IoT solution. and service provider. With more than 20,000 employees all over the world. Dahua solutions, products, and services are applied in over 180 countries and regions. Investing around 10% of its annual sales revenue into R&D, the company continues to explore emerging opportunities based on video IoT technologies and has already established business in machine vision, video conferencing systems, professional drones, electronic license plates, RFID, and robotics etc.

Job Responsibility:

Develop and implement digital marketing strategies: Create comprehensive digital marketing plans aligned with overall business objectives, target audience, and budget considerations. Identify the most effective digital channels (such as search engine optimization (SEO), social media, email marketing, content marketing, paid advertising, etc.) to achieve marketing goals
Manage online advertising campaigns: Plan, execute, and monitor online advertising campaigns across various platforms (such as Google Ads, Facebook Ads, LinkedIn Ads, etc.). Optimize campaigns to maximize return on investment (ROI) by analyzing performance metrics, adjusting targeting parameters, and refining ad creatives
Conduct market research and competitor analysis: Stay updated with industry trends, consumer behavior, and competitor activities. Conduct market research to identify target audience segments, their preferences, and needs. Analyze competitor strategies and make recommendations for improvement
Content creation and management: Develop engaging and compelling content for various digital channels, including website, blog, social media, emails, and advertisements. Ensure content is optimized for search engines and aligns with brand guidelines. Coordinate with designers, copywriters, and content creators to produce high-quality content
Search engine optimization (SEO): Optimize website content, structure, and architecture to improve organic search rankings. Perform keyword research, on-page optimization, link building, and technical SEO audits. Monitor SEO performance and implement strategies to increase website visibility and organic traffic
Social media management: Develop and execute social media strategies to enhance brand presence, engage with the target audience, and drive website traffic. Create and schedule social media posts, manage social media communities, and monitor social media conversations and trends
Analyze and report on digital marketing performance: Track and analyze key performance indicators (KPIs) to evaluate the effectiveness of digital marketing efforts. Generate regular reports on campaign performance, website analytics, and other relevant metrics. Provide insights and recommendations for improvement

Requirements:

5 years digital marketing working experience in IT or technology industry based on MENA region
In-depth knowledge of digital marketing concepts, strategies, and best practices
Proficiency in digital marketing tools and platforms, such as Google Ads, Google Analytics, social media management tools, email marketing software, etc.
Strong analytical skills and ability to interpret data to make data-driven decisions
Excellent written and verbal communication skills
Creative thinking and problem-solving abilities
Strong project management and organizational skills
Ability to work independently and collaboratively in a team environment

Additional Information:

Job Posted:
March 13, 2026

Expiration:
March 25, 2026

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