Digital Marketing Specialist Job at AMD (Gurgeon)

Digital Marketing Specialist

AMD

Location:
India , Gurgeon

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Digital Marketing Specialist is responsible for planning and activating end‑to‑end GTM (Go‑To‑Market) marketing plans across Etail, LFR / RLFR, and Channel businesses, working in close association with AMD’s partners and marketing agencies. This role will drive integrated consumer and partner-facing marketing for AMD’s consumer portfolio, build brand awareness, accelerate demand, and improve business outcomes across online and offline routes to market. You will work on the latest products powered by AMD processors, leading marketing and communication initiatives that align execution with Etail, Large Format Retail (LFR), Regional Large Format Retail (RLFR), and Channel GTM priorities.

Job Responsibility:

Develop and execute a comprehensive GTM marketing plan covering Etail, LFR / RLFR, and Channel for AMD’s consumer business in India
Own Etail marketing strategy and execution on platforms such as Flipkart, Amazon, and other key ecommerce partners
Oversee all aspects of Etail marketing, including the complete portfolio of marketing solutions offered by etailers (search, display, DSP, video, sponsorships, etc.)
Plan and execute LFR / RLFR and Channel marketing programs, including retail visibility, in-store campaigns, promoter programs, and regional activations aligned to national GTM priorities
Partner closely with sales, channel, and retail teams to ensure marketing plans support business objectives across online and offline channels
Plan and manage new product launch campaigns with an integrated approach across Etail, LFR / RLFR, and Channel
Collaborate with cross-functional internal teams, AMD-authorized marketing agencies, and channel partners to deliver and execute cohesive GTM plans
Plan and manage marketing budgets across Etail and Channel, and establish robust, measurable ROI and performance tracking mechanisms
Own and manage marketing agency relationships for execution of campaigns, retail assets, and design materials
Analyze campaign and program performance data across Etail and Channel to drive continuous improvement and hypothesis-led testing
Identify and apply the latest trends, tools, and technologies impacting digital, retail, and channel marketing
Educate marketing agencies, etailers, LFR / RLFR partners, and channel partners on AMD marketing programs and brand guidelines
Develop schedules, track progress, and ensure high-quality execution and control of multiple GTM projects
Produce post-campaign and post-launch debriefs, including regular reporting and ROI analysis
Take a proactive, solution-oriented approach to continuously improving marketing effectiveness across all routes to market

Requirements:

6-8 years of relevant work experience in digital, retail, or channel marketing, with client-side or agency background
Demonstrated experience leading and managing integrated GTM marketing campaigns across ecommerce and offline retail/channel environments
Strong analytical skills with a goal-oriented, data-driven mindset
Outstanding communication and presentation skills
Excellent time management, interpersonal skills, and attention to detail
Confident user of Microsoft Office, with high proficiency in PowerPoint
Project management experience working with cross-functional teams and multiple stakeholders
Ability to work independently and collaboratively in a fast-paced environment
High levels of drive, ownership, and self-motivation

Additional Information:

Job Posted:
March 21, 2026

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