Digital Marketing Specialist, Robert Half

Digital Marketing Specialist

Robert Half

Location:
United States, Bethlehem

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are looking for a highly driven and creative Digital Marketing Specialist to join our team in Bethlehem, Pennsylvania. This role offers an exciting opportunity to shape marketing strategies and develop engaging content across multiple platforms. Ideal candidates are motivated self-starters who enjoy collaborating while taking ownership of projects that enhance brand visibility.

Job Responsibility:

Conduct detailed market research to guide strategic marketing decisions and messaging
Create and implement effective social media campaigns to drive engagement and brand awareness
Write and edit diverse marketing materials, including blogs, promotional content, and campaign messaging
Capture and edit video and photography content during field visits to support marketing initiatives
Oversee billboard advertising and contribute to the execution of broader promotional efforts
Optimize website content and ensure alignment with SEO best practices
Coordinate print marketing projects, such as flyers and signage, to support campaigns
Work closely with company leadership to align marketing strategies with brand objectives
Manage multiple projects and deadlines efficiently, ensuring timely delivery of all initiatives
Assist with additional marketing-related tasks as needed to support the team

Requirements:

2-5 years of experience in digital marketing or a closely related field
Strong skills in writing and content creation, with a focus on compelling storytelling
Familiarity with SEO best practices and digital tools like Google Analytics and Google AdWords
Experience in video production and photography, including basic editing capabilities
Highly organized with exceptional time management skills to handle multiple priorities
Independent and motivated, with a proactive approach to problem-solving
Comfortable working in field-based settings and engaging with diverse stakeholders
Adaptable to a fast-paced environment and eager to contribute to a growing team

What we offer:

medical
vision
dental
life and disability insurance
401(k) plan

Additional Information:

Job Posted:
November 04, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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